Popkon Creatives got 7 silvers and 9 bronzes, Mathrubhumi one gold, 4 silvers and 5 bronze metals & Malayala Manorama bagged one gold in the illustration campaign category

exchange4media Staff May 20, 2019 8:41 AM

Pepper Awards are the biggest awards given in the advertising field in South India and the second biggest in India

exchange4media Staff May 13, 2019 1:01 PM

The 2nd edition of ISA CEO Conference was held on March 18, 2019 at ITC Maratha in Mumbai with the theme ‘The Connectedness Paradox’.

exchange4media Staff Mar 19, 2019 2:46 PM

The agency will create media planning and buying strategy for all mass media including print, television and radio

exchange4media Staff Mar 8, 2019 12:08 PM

Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

exchange4media Staff Feb 14, 2019 8:21 AM

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff Feb 7, 2019 7:45 PM

Balsara opened up on the third leg of the Jiyo Parsi campaign, the creative strategy employed, whether advertising can really help save a community and more

Misbaah Mansuri Dec 21, 2018 8:04 AM

In just seven months of 2018, pitches estimated to be around Rs 4,000 crore have been called. These include big brands such as Vivo, Samsung, GSK, Mondelez, Lenovo+ Motorola.

Naziya Alvi Rahman Aug 29, 2018 9:00 AM

Tanya Computer Centre was established in 2006 as a Computer Training Centre dedicated exclusively to training visually impaired people of all ages in the use of computers

exchange4media Staff Aug 6, 2018 4:55 PM

The coveted award bestowed to Balsara is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole

exchange4media Staff Jul 28, 2018 9:58 AM

To be inducted into the IAA Hall of Fame in earlier years are Pradeep Guha, Ramesh Narayan, I Venkat, Bharat Patel and Srinivasan Swamy

exchange4media Staff Jul 9, 2018 12:15 PM

Leaders from Walmart, Philips Home Healthcare, Tata Chemicals on demonetisation, GST, AI and more

exchange4media Staff May 9, 2018 8:56 AM

Sorrel’s exit has received mixed reactions. While some have argued for a “festive farewell” others have termed his exit as an “unfortunate” development.

Ruhail Amin Apr 19, 2018 8:56 AM

The list recognizes women across media who have not only done path-breaking work, but have also helped in redefining the dynamics in their respective fields

exchange4media Staff Mar 22, 2018 2:31 PM

We list a few important stories that you may have missed in the week gone by

exchange4media Staff Feb 24, 2018 8:53 AM

Jury Chairs for the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft Categories announced

exchange4media Staff Feb 22, 2018 5:21 PM

The Chairman of Madison World summed up the advertising world's journey in 2017 in one word- stunted although, he had two words for 2018- fingers crossed

exchange4media Staff Feb 19, 2018 8:58 AM

The advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017 on the back of structural reforms by the government

exchange4media Staff Feb 16, 2018 9:00 AM

Chhiber will be based in the agency’s Mumbai office

exchange4media Staff Feb 7, 2018 10:08 AM

Several renowned brands like Audi, Mercedes-AMG, Volvo, Volkswagen, Canali, BOSS, TAG Heuer, Swatch, Calvin Klein and Titan have tasted success with their digital magazine ad campaigns

Srikanth Rajagopalan Feb 1, 2018 1:10 PM