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Yes Bank launches 'India bole YES' campaign, plans to foray in Social Banking?blur=25

Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, Yes Bank talks about the recently launched ‘India bole YES’ campaign and how it associates with the spirit of

Saloni Dutta Sep 11, 2015 8:24 AM

Most ad and media buying agencies don't understand the mobile space: Sandeep Goyal?blur=25

Sandeep Goyal, Chairman, Mogae Media talks about capturing the mobile monetisation space with their recent JV with Zeotap, Mobocracy and other offerings from Mogae Media

Saloni Dutta Sep 1, 2015 9:40 AM

When you add Microsoft to a brand like Lumia, the appeal grows: Raghuvesh Sarup?blur=25

Sarup, Director-Marketing, Microsoft Mobile Devices on the transition of Nokia Lumia to Microsoft Lumia, and growing the Windows Phone ecosystem through the mobile world and to mobile users

Saloni Dutta Dec 1, 2014 8:16 AM

Technology does not drive change, people do: John Sheehy?blur=25

With an insatiable appetite for making their lives more relevant, consumers are demanding and driving change and agencies need to connect programmatic, data and analytics, search and content, says Sheehy, President, Global Operations, Starcom MediaVest

Saloni Dutta Oct 1, 2014 6:03 PM

Elections are no longer double digit growth number for dailies: Girish Agarwal?blur=25

According to the Promoter-Director, Dainik Bhaskar Group, in the last quarter, DB Corp showed a growth of 18%, of which only 3% was from the elections in Chhattisgarh, Madhya Pradesh & Rajasthan

Saloni Dutta Feb 20, 2014 9:01 AM

Creativity & being topical are important for radio advertising: Bharat Patel?blur=25

Bharat Patel, Former Chairman, P&G Hygiene and Health and Former Chairman - ISA, and Jury Chairperson, Golden Mike Awards 2014, talks about the importance of creativity and innovation in radio advertising

Saloni Dutta Jan 22, 2014 9:47 AM

We are seeing the emergence of a global youth: Ashley Benigno?blur=25

The youth of today, whether they belong to New Delhi in India or Sao Paulo in Brazil, are different and yet similar in many ways, says Benigno of Nokia

Saloni Dutta Oct 4, 2013 7:55 AM

In an interconnected world, there are no more island nations: Sanjeeb Chaudhuri?blur=25

One can’t say a particular strategy works only in a certain country; it will have an impact on the rest of the world also, said the Global Head – Mktg, Standard Chartered Bank

Saloni Dutta Oct 1, 2013 7:43 AM

'Jugalbandi is key to successful partnerships in today's world'?blur=25

There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts

Saloni Datta May 29, 2013 8:14 PM

2-min video: Media agency of future will be a complicated animal – Stephen Li?blur=25

The APAC CEO of MEC shares his views on the dynamic media scenario and the futuristic media agency, among other things…

Priyanka Mehra May 10, 2013 8:22 PM

Video: 10+2 ad cap is probably ahead of its time – T Gangadhar?blur=25

One would expect a regulation like this, if at all, to come when digitisation is complete, so b’casters can earn meaningful revenue from subscription, says MEC’s MD

Priyanka Mehra May 8, 2013 8:05 PM

Video: 10+2 ad cap is probably ahead of its time – T Gangadhar?blur=25

One would expect a regulation like this, if at all, to come when digitisation is complete, so b’casters can earn meaningful revenue from subscription, says MEC’s MD

Priyanka Mehra May 8, 2013 12:21 AM