salman-khan
Dixcy Scott turns its focus on OOH advertising?blur=25

Gearing up for the forthcoming Eid festivities, men’s innerwear brand Dixcy Scott has embarked on a 15-day, multi-city OOH campaign

exchange4media Staff Aug 3, 2013 9:33 AM

It's time to go glocal!?blur=25

A great piece of advertising is one that has a universal idea at its core, with a tinge of local flavours, reveal creative honchos

Twishy May 8, 2013 8:32 PM

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account?blur=25

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account

exchange4media Staff Mar 26, 2013 8:38 PM

MEC India bags media duties of Dixcy Scott?blur=25

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account

exchange4media Staff Mar 26, 2013 6:46 PM

Is the beverage category over-dependent on use of celebrities??blur=25

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

Billboard of the week: Being Human’s teaser initiative?blur=25

Simple concept, excellent execution & perfect location made the campaign stand out this week

Priyanka Nair Jan 24, 2013 6:51 PM

Cartoon Network decodes the New Generations?blur=25

The 11th edition of the study continues to examine the behaviour and lifestyle trends of kids and parents across segments

exchange4media Staff Dec 6, 2012 6:50 PM

Footwear options: Liberty or Versace for Hrithik Roshan??blur=25

Are celebrities that are spotted only with the likes of Ferragamo, Jimmy Choo & Versace good ambassadors for Liberty, Relaxo & Metro?

Twishy Nov 8, 2012 3:41 AM

Ray-Ban: Teaching lessons in smart in-movie placement?blur=25

From Dabangg to Rowdy Rathore, leading Bollywood men cannot do without their Ray-Bans...

Twishy Nov 6, 2012 8:03 PM

Coca-Cola signs on Salman Khan for Thums Up?blur=25

The beverage company has also signed an agreement with Being Human to jointly promote, conceive and execute charitable and social activities

exchange4media Staff Oct 9, 2012 7:16 PM

"Bheem, Katrina, Sachin are kids’ favourites"?blur=25

As per the sixth edition of Ormax Media’s ‘Small Wonders’ study, Bheem is the favourite TV character among kids, followed by Doraemon

exchange4media Staff Jun 12, 2012 8:41 PM

Salman Khan buys stake in Yatra.com?blur=25

Salman Khan comes on board as a shareholder and brand ambassador with Yatra.com

exchange4media Staff Mar 29, 2012 1:53 PM

Reliance Entertainment’s ‘Bodyguard’ gets court protection against piracy?blur=25

Reliance Entertainment has procured an order from the Delhi High Court to prevent the illegal broadcast or streaming of its upcoming film ‘Bodyguard’, starring Salman Khan and Kareena Kapoor that releases in 2,500 screens across India on August 31.

exchange4media Staff Aug 30, 2011 10:24 AM

Big FM engages multiple platforms for Green Ganesha drive?blur=25

Big FM is all set for the fourth year of its Big Green Ganesha drive, and this year, it promises to be bigger, better and greener, offering brands a perfect opportunity to get their message across in an otherwise cluttered festival season.

exchange4media Staff Aug 25, 2011 9:25 AM

Songs, Sports and Statistics – a look at Airtel in 2010?blur=25

Airtel has released its year-end data which shows how its network has been used for music, video and images, along with other relevant data like the total SMS traffic. In all, 225 million songs and 25 million images were downloaded in one year.

exchange4media Staff Dec 23, 2010 7:42 AM