Star Sports launches quirky new campaign for Pro Kabaddi League - ‘Le Panga’ ?blur=25

The campaign has been conceptualised by the in-house team at Star Sports and dares people to overcome personal limitations much like in the sport of Kabaddi

Sarmistha Neogy Jul 6, 2015 7:57 AM

How does Salman verdict affect broadcaster deals??blur=25

Star Network has signed a five year Rs.450-500 crore deal with Khan since 2013 for the satellite rights of all his films. Khan is synonymous with Colors' hit reality show Bigg Boss, which he has taken to new heights

exchange4media Staff May 8, 2015 8:59 AM

Who will replace Salman Khan if Thums Up ends its association with him??blur=25

One of the biggest brands which Khan endorses is Coca-Cola's Thums Up, which issued a statement saying that they were evaluating the next step. We look at top celebrity brand endorsers who could be a possible replacement for Khan

Collin Furtado May 8, 2015 8:48 AM

Brand Salman: Intermission or The End??blur=25

Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?

Sarmistha Neogy May 8, 2015 8:39 AM

Did media go overboard in Salman's verdict coverage??blur=25

A saga 13 years in the making resulted in Salman Khan finally being pronounced guilty in a 2002 hit-and-run case. It was an event of some magnitude, no doubt; but the Indian media, with its usual uncontrolled vigour, converted it into something that staggers the mind

Abhinn Shreshtha May 8, 2015 8:17 AM

We are evaluating the next steps:  Coca-Cola on Salman Khan verdict?blur=25

"We hold the court verdict in the highest regard. We are evaluating the next steps," said Coca-Cola in an official statement. Brand Salman is likely to be tarnished with the hit-and-run verdict. Including films and endorsements, Rs 500 crore are said to be riding on Khan

exchange4media Staff May 7, 2015 10:31 AM

#SalmanVerdict takes over the internet?blur=25

Salman Khan's sentencing to prison generates online excitement. Some of the hashtags that were trending yesterday, according to market research firm Simplify360, were #SalmanJudgementDay - 8,623, #WeLoveYouSalmanKhan - 26,143, #SalmanKhan - 22,552, #SalmanVerdict - 200,868

exchange4media Staff May 7, 2015 9:17 AM

A twist in the tale: Salman Khan does ‘Mauka Mauka’ for Pro Kabaddi Season 2?blur=25

After the tremendous success of the ‘Mauka Mauka’ series, Star Sports has launched a new ‘Mauka’ ad with Salman Khan to promote the upcoming season of Pro Kabaddi League

Sarmistha Neogy Mar 27, 2015 9:18 AM

Bigg Boss Halla Bol ratings increase despite Salman Khan's exit?blur=25

It is too early to attribute the ratings success to Farah Khan as a host; in fact it is spicier content that is keeping viewers hooked

Collin Furtado Jan 16, 2015 9:21 AM bets big on young readers?blur=25

The portal is aiming to continue leveraging new ways of promoting its assets through powerful properties

Ankur Singh Nov 18, 2014 8:10 AM

Thums Up unleashes the ‘toofan’ again in its new campaign?blur=25

Conceptualised by Leo Burnett, the new campaign celebrates the rejuvenated spirit of the season with Salman Khan and Thums Up’s new clarion call – “Toofan to sab ke ander hai, bas dhakkan hi to hatana hai”

exchange4media Staff Mar 15, 2014 10:27 AM

Star Gold announces high profile movie acquisitions for 2014?blur=25

The network has strengthened its movie library by acquiring anticipated films of Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

exchange4media Staff Mar 4, 2014 6:32 PM

Guest Column: Storytellers are still alive in the digital age - KV Sridhar?blur=25

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar Jan 24, 2014 8:38 AM

No more 'Toofani' stunts, India believes in 'Seedhi Baat'?blur=25

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

Dixcy Scott turns its focus on OOH advertising?blur=25

Gearing up for the forthcoming Eid festivities, men’s innerwear brand Dixcy Scott has embarked on a 15-day, multi-city OOH campaign

exchange4media Staff Aug 3, 2013 9:33 AM

It's time to go glocal!?blur=25

A great piece of advertising is one that has a universal idea at its core, with a tinge of local flavours, reveal creative honchos

Twishy May 8, 2013 8:32 PM

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account?blur=25

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account

exchange4media Staff Mar 26, 2013 8:38 PM

MEC India bags media duties of Dixcy Scott?blur=25

The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account

exchange4media Staff Mar 26, 2013 6:46 PM

Is the beverage category over-dependent on use of celebrities??blur=25

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

Billboard of the week: Being Human’s teaser initiative?blur=25

Simple concept, excellent execution & perfect location made the campaign stand out this week

Priyanka Nair Jan 24, 2013 6:51 PM