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Big Boss12 has Parle Agro Appy Fizz as the ‘presenting’ sponsor and Oppo F9 Pro as the ‘powered by’ sponsor. Panasonic OLED, Capital Foods and Loreal are the associate sponsors and there are a few more in the pipeline.

exchange4media Staff Sep 5, 2018 8:53 AM

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Variety500 is an index of the 500 most influential business leaders shaping the global $2 trillion entertainment industry

exchange4media Staff Jul 26, 2018 8:57 AM

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Prime Minister Narendra Modi, Amitabh Bachchan and Shah Rukh Khan lost 3 lakh, 4 lakh, and 3.6 lakh Twitter followers, respectively

exchange4media Staff Jul 17, 2018 9:00 AM

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The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.

Dolly Mahayan Jun 21, 2018 8:53 AM

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This limited edition includes tuxedos, shirts in premium fabrics and trousers in deep tones and textures as worn by the star cast in the movie

exchange4media Staff Jun 4, 2018 12:51 PM

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Hosted by the dumdaar Salman Khan, the show premieres this June 4, and airs every Monday & Tuesday at 8:30 PM

exchange4media Staff May 29, 2018 2:19 PM

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Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

exchange4media Staff May 21, 2018 4:50 PM

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Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

Dolly Mahayan May 21, 2018 9:00 AM

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Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri May 14, 2018 9:00 AM

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The new campaign builds on the need for the brand consumers to “Own Their Fizz” by being bold, confident just like Appy Fizz and is targeted towards the youth across India.

exchange4media Staff May 9, 2018 7:59 PM

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The 30 second ad film is conceptualized and developed by creative agency – Arms Communication and the campaign is deeply rooted in the consumer insight of enjoying life to the fullest, a sentiment which resonates with the belief of today’s youth.

exchange4media Staff Apr 10, 2018 2:34 PM

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Released on Twitter on Saturday, the witty campaign has managed to grab people's attention with the creative now going viral.

Dolly Mahayan Apr 9, 2018 8:55 AM

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Marketing experts who spoke to exchange4media believe that while there might not be the decline of the brand in a big way, the blockbuster projects and brand endorsements in the superstar's kitty might reduce as those who want a clearer image would abstain from associating with him

Misbaah Mansuri Apr 6, 2018 8:57 AM

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With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are already making rounds.

exchange4media Staff Apr 2, 2018 8:59 AM

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Brings into focus the amazingly inspirational stories of 9 individuals who are making a difference by simply BEING HUMAN

exchange4media Staff Mar 24, 2018 8:55 AM

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Parle's Chauhan has jumped 11 places from her position on the list in 2017 to claim the top spot

exchange4media Staff Mar 23, 2018 8:59 AM

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Its popular non-fiction series Dus Ka Dum with Salman Khan is making a comeback after nine years, along with Family Time with Kapil Sharma, and next seasons of KBC and Indian Idol this year

exchange4media Staff Mar 21, 2018 8:56 AM

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Salman’s stylish, macho and magnetic attitude is a seamless fit for Appy Fizz’s bold and edgy persona and shall help drive far-reaching impact and recall for the brand, according to the company.

exchange4media Staff Mar 16, 2018 8:53 AM

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In order to thwart the dominance of Pepsi, Coca Cola invested aggressively to promote Thums Up as a masculine brand after its acquisition in 1993

Ruhail Amin Nov 22, 2017 9:05 AM

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Hosted by Bollywood actor Salman Khan, Bigg Boss season 11 continues to rock the rating charts even after 10 seasons, establishing itself as the mother of all reality shows

exchange4media Staff Nov 8, 2017 7:49 AM