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It is interesting how even regional channels like ABP Ananda got unprecedented traction, says Avinash Pandey, CEO, ABP News Network

Moumita Bhattacharjee Mar 13, 2019 9:12 AM

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He will be the face of the brand in south India, while Salman Khan will continue to be the national brand ambassador of the brand

exchange4media Staff Feb 20, 2019 2:02 PM

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From Campa Cola to Hero Honda, the Being Human actor has been the face of many brands 

exchange4media Staff Dec 27, 2018 8:40 AM

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As a part of this association, Dixcy Scott will be promoting their brand TVC – Fully Elastic Fully Fantastic with brand endorser Salman Khan

exchange4media Staff Nov 1, 2018 12:10 PM

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The Autumn-Winter18 campaign, promoting the essence of living life to the fullest, features Salman Khan and seven models

exchange4media Staff Oct 27, 2018 9:32 AM

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Dus Ka Dum season three grand finale had the makings of a hit show with September 9 viewership seeing a boost of 70% by garnering 644 million impressions

exchange4media Staff Sep 27, 2018 8:54 AM

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Big Boss12 has Parle Agro Appy Fizz as the ‘presenting’ sponsor and Oppo F9 Pro as the ‘powered by’ sponsor. Panasonic OLED, Capital Foods and Loreal are the associate sponsors and there are a few more in the pipeline.

exchange4media Staff Sep 5, 2018 8:53 AM

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Variety500 is an index of the 500 most influential business leaders shaping the global $2 trillion entertainment industry

exchange4media Staff Jul 26, 2018 8:57 AM

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Prime Minister Narendra Modi, Amitabh Bachchan and Shah Rukh Khan lost 3 lakh, 4 lakh, and 3.6 lakh Twitter followers, respectively

exchange4media Staff Jul 17, 2018 9:00 AM

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The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.

Dolly Mahayan Jun 21, 2018 8:53 AM

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This limited edition includes tuxedos, shirts in premium fabrics and trousers in deep tones and textures as worn by the star cast in the movie

exchange4media Staff Jun 4, 2018 12:51 PM

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Hosted by the dumdaar Salman Khan, the show premieres this June 4, and airs every Monday & Tuesday at 8:30 PM

exchange4media Staff May 29, 2018 2:19 PM

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Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

exchange4media Staff May 21, 2018 4:50 PM

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Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

Dolly Mahayan May 21, 2018 9:00 AM

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Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri May 14, 2018 9:00 AM

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The new campaign builds on the need for the brand consumers to “Own Their Fizz” by being bold, confident just like Appy Fizz and is targeted towards the youth across India.

exchange4media Staff May 9, 2018 7:59 PM

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The 30 second ad film is conceptualized and developed by creative agency – Arms Communication and the campaign is deeply rooted in the consumer insight of enjoying life to the fullest, a sentiment which resonates with the belief of today’s youth.

exchange4media Staff Apr 10, 2018 2:34 PM

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Released on Twitter on Saturday, the witty campaign has managed to grab people's attention with the creative now going viral.

Dolly Mahayan Apr 9, 2018 8:55 AM

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Marketing experts who spoke to exchange4media believe that while there might not be the decline of the brand in a big way, the blockbuster projects and brand endorsements in the superstar's kitty might reduce as those who want a clearer image would abstain from associating with him

Misbaah Mansuri Apr 6, 2018 8:57 AM

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With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are already making rounds.

exchange4media Staff Apr 2, 2018 8:59 AM