sai-prasanna
Publicis Ambience Bangalore pockets Mantri Square Mall account?blur=25

Publicis Ambience Bangalore has recently won the creative duties of Mantri Square Mall in a multi-agency pitch involving around 7-8 agencies. The incumbent agency is Ogilvy & Mather, which had earlier handled the real estate as well as the mall businesses for Mantri. O&M has retained the real estate business.

Sai Prasanna Oct 21, 2011 9:17 AM

Myntra.com ‘Ramps It Up’ with new campaign?blur=25

Online shopping portal Myntra.com seeks to consolidate its presence with its second campaign, which heightens the fashion quotient and also highlights the larger offering.

Sai Prasanna Oct 21, 2011 9:12 AM

 IRS 2011 Q2: Fragmented content hits women’s lifestyle magazines?blur=25

Hello has emerged as the biggest gainer from last year in the women’s lifestyle magazines segment, increasing readership base by 68 per cent, even as ‘Society’, with the highest AIR, retains the top spot in this segment.

Sai Prasanna Oct 20, 2011 11:18 AM

 IRS 2011 Q2: General interest magazines register 15 pc decline over 2009 R1?blur=25

As per the IRS 2011 Q2 results, general interest magazines have witnessed a decline in readership. While they have registered a 4 per cent de-growth over last year, the drop in average issue readership (AIR) as compared to the IRS 2009 Round 1 figures is around 15 per cent. The only magazine to see a rise in AIR over the two-year period is Mathrubhumi Thozhil Vartha.

Sai Prasanna Oct 19, 2011 12:09 PM

 IRS 2011 Q2: Periodicals exhibit downward trend in Chennai market?blur=25

As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.

Sai Prasanna Oct 11, 2011 10:03 AM

 IRS 2011 Q2: Dailies see a good year in Bangalore?blur=25

As per the IRS 2011 Q2 results, it has turned out to be a better year for most English and language dailies in Bangalore. While most dailies have registered an increase in AIR over last year, the quarter-on-quarter percentages don’t look too promising. Barring a few, magazines too have fared better over last year.

Sai Prasanna Oct 11, 2011 10:01 AM

Reporter's Diary: That one phone call which can make or 'break'?blur=25

As correspondent Sai Prasanna learns to steer her way through stories, meetings, deadlines and balancing professional and personal life, she makes out time to pay tribute to Steve Jobs in her own special way…

Sai Prasanna Oct 8, 2011 8:32 AM

Radio Indigo celebrates five years in style?blur=25

Radio Indigo is celebrating the completion of five years in Bangalore with a week-long bonanza for listeners. The station is in talks to enter the events space and is also contemplating expanding into newer markets in the near future.

Sai Prasanna Sep 20, 2011 9:21 AM

Reporter’s Diary: Of networking, exclusives & exceptional people?blur=25

e4m correspondent Sai Prasanna is all agog with excitement as she learns to steer her way across the vast domain of advertising and media. Here she gives her account of unfurling a whole new world and meeting some exceptional people along the way…

Sai Prasanna Sep 17, 2011 8:30 AM

Flipkart’s ‘No Kidding, No Worries’ gameplan?blur=25

Flipkart.com, one of India’s largest e-commerce companies, recently kicked off their new ad campaign ‘No Kidding, No Worries’. The TVCs, which showcase Flipkart as an ‘online megastore’, mainly address some long-held concerns associated with online shopping.

Sai Prasanna Sep 6, 2011 9:30 AM

Celebrating Onam – Part 1: White goods ad spends up 20 pc?blur=25

As Kerala gears up to observer its biggest festival of the year, e4m takes a look at how marketers are planning to reap the harvest of the Onam festive season. In the first part of the series, the focus is on the kind of spends lined up by white good and jewellery brands...

Sai Prasanna Sep 1, 2011 9:20 AM