Publicis Ambience Bangalore has recently won the creative duties of Mantri Square Mall in a multi-agency pitch involving around 7-8 agencies. The incumbent agency is Ogilvy & Mather, which had earlier handled the real estate as well as the mall businesses for Mantri. O&M has retained the real estate business.
As per the IRS 2011 Q2 results, general interest magazines have witnessed a decline in readership. While they have registered a 4 per cent de-growth over last year, the drop in average issue readership (AIR) as compared to the IRS 2009 Round 1 figures is around 15 per cent. The only magazine to see a rise in AIR over the two-year period is Mathrubhumi Thozhil Vartha.
As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.
As per the IRS 2011 Q2 results, it has turned out to be a better year for most English and language dailies in Bangalore. While most dailies have registered an increase in AIR over last year, the quarter-on-quarter percentages don’t look too promising. Barring a few, magazines too have fared better over last year.
Flipkart.com, one of India’s largest e-commerce companies, recently kicked off their new ad campaign ‘No Kidding, No Worries’. The TVCs, which showcase Flipkart as an ‘online megastore’, mainly address some long-held concerns associated with online shopping.
As Kerala gears up to observer its biggest festival of the year, e4m takes a look at how marketers are planning to reap the harvest of the Onam festive season. In the first part of the series, the focus is on the kind of spends lined up by white good and jewellery brands...