sai-prasanna
Quick 5 with Boring Brands’ Bhargava & Sushil

“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands

Sai Prasanna Jan 28, 2013 7:09 PM

Reporter’s Diary: Time for a revolution

Are we aware that that which we fear the most – losing our basic right to be a woman and enjoy it – lurks right in our backyard, asks Sai Prasanna

Sai Prasanna Jan 19, 2013 8:52 PM

Quick five with Suvarna’s Anup Chandrasekharan

Suvarna’s Business Head talks about the success of ‘Kannadada Kotyadhipati’ and the channel’s differentiated content strategy

Sai Prasanna Jan 10, 2013 11:08 PM

Quick five with Tata Elxsi & Brash Brands

Tata Elxsi’s Nick Talbot and Brash Brands’ John Brash talk about the strategic partnership between the design company and the brand consultancy

Sai Prasanna Dec 17, 2012 9:14 PM

Reporter’s Diary: When the going gets tough...

Correspondent Sai Prasanna fights through some medical setbacks and returns with a bang to what she loves doing best – chasing good stories

Sai Prasanna Dec 1, 2012 8:05 PM

PR Satheesh back in TELiBrahma’s fold

He rejoins TELiBrahma as Principal after a seven-month stint at Hyderabad-based Travel Trendz TV as President

Sai Prasanna Nov 20, 2012 2:02 AM

The Hindu takes a reality check with new campaign

Conceptualised by Ogilvy, The Hindu’s new campaign raises hard-hitting questions on the quality of information going out as ‘news’ these days

Sai Prasanna Jan 30, 2012 8:05 AM

Titan’s 360-degree campaign for Sonata new range

A 360-degree campaign to promote the Super Fibre range took off on January 12. The TV-led campaign has support from radio, print, OOH & digital

Sai Prasanna Jan 19, 2012 9:27 AM

Kannada news channel Public TV to launch on Jan 26

Karnataka will soon have a 24-hour Kannada news channel with a journalist at the helm of affairs. The channel is promoted by Writemen Media

Sai Prasanna Jan 13, 2012 4:09 PM

Reporter’s Diary: Going out in style

Reporter Sai Prasanna is all excited about what lies in store this year in advertising, in media and new launches, the year of the Apocalypse or not

Sai Prasanna Jan 7, 2012 7:56 AM

KBC’s regional run: Now on Suvarna in Kannada avatar

Suvarna channel plans to embark on a marketing blitz with an allocation of Rs 120 million towards promotion of Kannada version of ‘KBC’.

Sai Prasanna Dec 23, 2011 9:49 AM

Reporter's Diary: Being more than just an observer

 News media should act more as an instrument that ushers in the next revolution in the industry rather than watching from the sidelines, writes Sai Prasanna.

Sai Prasanna Dec 17, 2011 7:18 AM

Shailendra Katyal: Be honest, consistent, authentic to get to third base with customers

Speaking at the Bangalore leg of the Pitch CMO Summit 2011, Shailendra Katyal of Lenovo took the audience through the history of the brand and its journey in becoming India’s one the largest technology brands.

Sai Prasanna Nov 24, 2011 7:59 AM

Nigel Wark: Engage customers as co-creators and marketers

Speaking at the Pitch CMO Summit 2011, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, stressed on the need of co-creation for bands to be a success

Sai Prasanna Nov 24, 2011 7:57 AM

Neeraj Chandra: Tap changes through innovation to strengthen brand

Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses.

Sai Prasanna Nov 24, 2011 7:56 AM

Issac John moves to Puma as Marketing Head, India

In his new role, Issac John will be reporting to Rajiv Mehta, Managing Director, Puma India. He moves from Sport18, where he was Senior Manager-Marketing.

Sai Prasanna Nov 23, 2011 7:38 AM

Reporter’s Diary: Taking a beating as a journalist & common (wo)man

Correspondent Sai Prasanna is brimming with questions as she wonders about the ‘intellectual caliber’ of journalists. On the other hand, she is as upbeat about digital media as the industry…

Sai Prasanna Nov 12, 2011 7:16 AM

Newspaper cover pricing: Low cost or profit margins?

Intense competition has kept newspaper cover prices extremely low in India, with none of the players ready to make the first move towards a more sustainable pricing strategy. Industry experts feel all publications need to collaborate to arrive at a threshold level of cover price.

Sai Prasanna Nov 9, 2011 8:04 AM

Shah Rukh Khan is Mumbai franchisee holder for I1 Super Series

 Actor Shah Rukh Khan, along with KKR partners and the Mehta Group, became Mumbai franchise owners for the all new motorsport racing league i1 Super Series, an initiative by Machdar Motorsports. Khan’s involvement with the i1 Super Series is definitely a big boost for the championship that will commence early January 2012.

Sai Prasanna Nov 7, 2011 9:18 AM

Indus League takes the franchising route to expansion

Future Group’s Indus League Clothing is taking up the franchising route aggressively to extend their reach in Tier II and III towns. The apparel manufacturer has started off with franchisee stores for their women’s apparel brand Jealous 21.

Sai Prasanna Nov 1, 2011 9:06 AM