Cream Bell Bon Bon?blur=25

Conceptualised by Bottle Openers, the campaign was executed across Facebook, Twitter, Instagram, Tik Tok, and radio channels

exchange4media Staff Jul 20, 2019 9:07 AM

Faber India?blur=25

The framework has been deployed on Faber India’s corporate website by its digital partner Bottle Openers Digital Solutions

exchange4media Staff May 16, 2019 11:05 AM

eBay's 'Discover Project': The subtle art of branding around human emotions?blur=25

eBay's new digital campaign highlights the brand's positioning of finding your world on eBay with understated branding, emphasizing on storytelling

Sonam Gulati Jun 3, 2014 8:55 AM

Katrina turns into a bride for Slice's SwayAAMvar campaign introducing 3 new flavours?blur=25

The brand has launched an interactive film. Famous mango flavors Banganapalli, Kesar and Dussehri are going to be the new limited edition offerings of the beverage

Sonam Gulati May 23, 2014 7:55 AM

Online retail giant Amazon launches maiden TVC in India with IPL 7?blur=25

IPL associate sponsor Amazon India's debut TVC is playfully flavoured with the theme of cricket to lure customers during on-going season

Sonam Gulati Apr 30, 2014 8:16 AM

Pepsi fires Ranbir Kapoor, scouts for new Pepsi IPL interns?blur=25

A snazzy digital campaign creates high online buzz by asking audiences if they can be 'That Pepsi Intern' and take Kapoor's place at Pepsi IPL

Sonam Gulati Apr 14, 2014 8:06 AM

Old Spice is back with another ‘Mantastic’ campaign, fails to create the same buzz?blur=25

The follow up to Old Spice’s ‘Mantastic’ campaign, seems to have lost the plot somewhere. The digital campaign focuses more on the star, Milind Soman, than on the product

Sonam Gulati Apr 4, 2014 8:21 AM

Coke's anti-social media ad generates social media buzz?blur=25

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with social media

Twishy Feb 24, 2014 8:58 AM

How to choose the most effective channel to drive brand engagement??blur=25

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences

Twishy Feb 5, 2014 8:15 AM