ruchi-soya
Ghosh had joined Ruchi Soya in August 2012. His next destination is unknown
Priyanka Mehra Mar 18, 2015 8:52 AM
Conceptualised by Orchard Advertising, the ad highlights brand positioning 'Fit Hai Toh Future Hai' & asks mothers if their children are 'future fit'
The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz
The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L’Oreal biz
The account includes Mahakosh, Sunrich & Ruchi Gold brands. The account will be handled by Maxus' Mumbai office and will be headed by Mangesh Korgaonkar
The account includes Mahakosh, Sunrich & Ruchi Gold brands. The account will be handled by Maxus’ Mumbai office and will be headed by Mangesh Korgaonkar
Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners
Priyanka Mehra Oct 16, 2013 9:54 AM
Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners
Priyanka Mehra Oct 16, 2013 9:22 AM
TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices
Abhinav Trivedi Sep 24, 2013 8:06 AM
The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries
Saloni Surti Aug 29, 2013 8:10 AM
Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts
Priyanka Mehra Aug 26, 2013 8:57 AM
Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week
Priyanka Mehra Jul 26, 2013 9:58 AM
Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week
Priyanka Mehra Jul 26, 2013 8:13 AM
A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots
Priyanka Mehra Jul 25, 2013 9:12 AM
A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots
Priyanka Mehra Jul 25, 2013 8:14 AM
Advertisers need to know the viability of the money spent on Live events. Post event data will not allow advertisers to correct and rectify spends, say experts
Abhinav Trivedi Jul 23, 2013 8:27 AM
