ruchi-soya
Sandipan Ghosh exits from Ruchi Soya Industries as AVP,  Marketing?blur=25

Ghosh had joined Ruchi Soya in August 2012. His next destination is unknown

Priyanka Mehra Mar 18, 2015 8:52 AM

Ruchi Soya launches TVC for Mahakosh oil featuring brand ambassador Madhuri Dixit?blur=25

Conceptualised by Orchard Advertising, the ad highlights brand positioning 'Fit Hai Toh Future Hai' & asks mothers if their children are 'future fit'

exchange4media Staff Nov 8, 2014 10:14 AM

Maxus bags the media mandate for Kotak Mahindra Group?blur=25

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz

exchange4media Staff Dec 28, 2013 8:25 AM

Maxus bags the media mandate for Kotak Mahindra Group?blur=25

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L’Oreal biz

exchange4media Staff Dec 27, 2013 1:43 PM

Maxus India bags Ruchi Soya Industries business?blur=25

The account includes Mahakosh, Sunrich & Ruchi Gold brands. The account will be handled by Maxus' Mumbai office and will be headed by Mangesh Korgaonkar

exchange4media Staff Dec 12, 2013 7:35 AM

Maxus India bags Ruchi Soya Industries business?blur=25

The account includes Mahakosh, Sunrich & Ruchi Gold brands. The account will be handled by Maxus’ Mumbai office and will be headed by Mangesh Korgaonkar

exchange4media Staff Dec 11, 2013 7:35 PM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:54 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:22 AM

Slowdown poses challenges to GECs' 10+2 ad rate hike plans?blur=25

TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices

Abhinav Trivedi Sep 24, 2013 8:06 AM

Digital mktg has given birth to a smarter consumer: Sandipan Ghosh?blur=25

The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries

Saloni Surti Aug 29, 2013 8:10 AM

Competitive advtg will bring you in the limelight, but will it bring in the business??blur=25

Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts

Priyanka Mehra Aug 26, 2013 8:57 AM

Fresh ROs to be issued after yesterday's ratings resolution?blur=25

Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week

Priyanka Mehra Jul 26, 2013 9:58 AM

Fresh ROs to be issued after yesterday's ratings resolution?blur=25

Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week

Priyanka Mehra Jul 26, 2013 8:13 AM

Resolution in ratings impasse to be formalised today?blur=25

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra Jul 25, 2013 9:12 AM

Resolution in ratings impasse to be formalised today?blur=25

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra Jul 25, 2013 8:14 AM

Is deferred ratings for Live events a workable idea??blur=25

Advertisers need to know the viability of the money spent on Live events. Post event data will not allow advertisers to correct and rectify spends, say experts

Abhinav Trivedi Jul 23, 2013 8:27 AM