Media experts believe a partnership between Zee and CNN (if it materialises) could be a good proposition for both parties. Opinion is divided on whether CNN-IBN split will affect advertising revenues of CNN & TV18
Industry experts believe formation of the OneIndia platform is a smart move from the leading dailies, however, they feel it will be difficult to overtake publications such as TOI, which smartly bundles it strengths
According to Ruby Bana, Chief Strategy, and Insights Officer, Madison Media, consumers in the South do not choose a brand based on status granted by the brand. He is smart and picks the best price bargain.
Madison Media has brought on board Ruby Bana as Chief Strategy and Insights Officer for its Bangalore office. Bana’s last assignment was with Havas Media, where she was Chief Intelligence Officer for Havas Media APAC Region.