Home >> Advertising >> Article

Conde Nast Traveler ties up with India Today Group for advertising, marketing in South Asia

21-July-2006
Font Size   16
Conde Nast Traveler ties up with India Today Group for advertising, marketing in South Asia

India Today Group has entered into a tie-up with Conde Nast Traveler, US edition, to address the entire spectrum of advertising related issues including marketing, sales and relationship management for the American publication. Under the tie-up, India Today Group will address the advertising potential for Conde Nast Traveler in South Asia, including India, Sri Lanka, Nepal, Maldives and Bangladesh.

Confirming this development, Ashish Bagga, CEO, India Today Group, said, “India as a country provides diversity which no country can offer across the world. We already have an experience of the advertising potential in the travel domain as we publish India Today Travel Plus, a travel magazine. It therefore gives us an edge in addressing the advertising potential of a premium travel magazine in the South Asia region.”

Upbeat about the partnership, Bagga said, “It’s a natural fit for us as our domain expertise, philosophy and quality standards are in perfect sync.”

Bagga however declined to divulge details on any numbers that this association would bring to the India Today Group. All he said was that the association would bring in more business for the group and add value to its clients. Also, it would help in giving their advertisers a wider platform.

It may be recalled that Conde Nast Traveler sometime back took on Alex Kuruvilla as Consultant. Kuruvilla has been an ex-Managing Director of MTV Networks.

Conde Nast Traveler, US edition, is considered to be the world's most authoritative travel magazine. It has a circulation of 782,551 copies (ABC, December 2005) with 96 per cent of its circulation coming from subscriptions. Nearly 75 per cent of its readers belong to the top management/professional/managerial category. The median asset value of its readers is US$ 1,440,201 with a median household income of US$ 143,190.

Lisa Hughes, Vice-president and Publisher, Conde Nast Traveler, said, “We are proud to be working with such a prestigious media group who appreciate our editorial excellence and credibility.”

She added that the association with India Today Group would strongly position the brand amongst potential customers in India.

Conde Nast Traveler has won six national magazine awards and is the only travel publication to have won the highest honour in magazine publishing. It is published by Conde Nast Publications Inc.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives

‘Do What Moves You’ campaign aims to shine a spotlight on the brand’s belief in the power of self-expression

Mathrubhumi Media School will offer PG diploma courses in print & broadcast journalism