Establishing digital as a brand building medium is a huge priority for Google: Rajan Anandan?blur=25

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria Jun 27, 2014 10:03 AM

Is greed killing the online radio ecosystem??blur=25

Internet radio in India is still in status quo as operators & music labels fail to reach any consensus. Online radio players blame music labels of being short-sighted, while labels

Abhinn Shreshtha Jun 17, 2014 9:22 AM

To tell a story, the brand must itself become a story: Chandrasekar R?blur=25

Chandrasekar R, Head of Communications, Nestle India, says universal truths of storytelling still apply and brands need to realise that consumer conversations outdo any kind of paid media effort

exchange4media Staff Jun 13, 2014 8:26 AM

Unicef and AROI join hands to save 4,000 lives a day in India?blur=25

UNICEF and the Association of Radio Operators in India (AROI) have launched the first initiative to work towards 100 per cent immunisation of children in India

exchange4media Staff Jun 10, 2014 8:40 AM

Guest Column: Brands & the essentials of a digital media campaign?blur=25

Windchimes lists the important factors on which the success of a brand’s digital media campaign depends & which communicate a campaign message that not only reaches the target audience, but creates a lasting impression too

Windchimes Communications Jun 7, 2014 9:09 AM

Eliminate policy paralysis in FM sector, implore FM players to the new govt?blur=25

With the change in the centre, private FM operators are hopeful that many long-standing roadblocks, including the Phase III migration, will be resolved quickly

Abhinn Shreshtha Jun 5, 2014 8:15 AM

Odisha-based Sarthak TV brings two new reality shows?blur=25

Mu be Heroine Hebiis meant to be a steppingstone for actresses aspiring to make a mark on the silver screen,whereas, SadhabaPua is a reality show for men

exchange4media Staff May 15, 2014 2:58 PM

FM Phase III auctions set for October??blur=25

Ministry of Information and Broadcasting has requested for bids from e-auctioneers to conduct the Phase III auctions of FM radio. Sources say that the auction process is likely to be held in October this year

Abhinn Shreshtha May 1, 2014 7:53 AM

Microsoft may launch tablets in India to beef up market share?blur=25

Microsoft is rumoured to be announcing the launch of its new tablet series in India - a market where it hasn't been able to make much headway into and where it has a little over 2% market share

Manasa Mantha Mar 10, 2014 9:11 AM

How to choose the most effective channel to drive brand engagement??blur=25

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences

Twishy Feb 5, 2014 8:15 AM

After print players, now radio operators find flaws in latest IRS data?blur=25

Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too

Abhinna Shreshtha Feb 4, 2014 8:49 AM

Distribution, monetisation major challenges for app developers?blur=25

As per's Mobile App Developer Survey 2013, 84% independent developers face distribution challenges, while 82% game/ app development companies face monetisation challenges

exchange4media Staff Jan 14, 2014 9:18 AM

BlackBerry parts ways with Alicia Keys?blur=25

The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10 platform

Abhinna Shreshtha Jan 6, 2014 7:52 AM

Sellers have too long focused on the narrow spectrum of sales: Niraj Dawar?blur=25

Once you start to uncover costs & risks, you realise that there is tremendous amount of value that the customer is willing to pay that we neglect because of our focus solely on the product, said Prof Dawar in a special interaction with Vikram Sakhuja, Global CEO, Maxus

Abhinav Trivedi Dec 24, 2013 8:15 AM

Operators want lower reserve fee as Phase III auction looms?blur=25

Radio stakeholders are expected to meet later this week to thrash out their list of recommendations to TRAI; lower reserve fee & clarity on the migration process seem to be high on the agenda

Abhinna Shreshtha Dec 12, 2013 8:16 AM

We want Android & iOS users to experience the power of BBM: Sunil Lalvani?blur=25

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

The mobile war begins as manufacturers resort to competitive advtg?blur=25

With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack

Saloni Surti Sep 16, 2013 8:33 AM

Firstpost launches 4-min promo for its interactive, video views platform?blur=25

Conceptualised & directed by Contract's Ravi Deshpande, the ad showcases a monologue of a quintessential modern woman panning multiple subjects

exchange4media Staff Jun 18, 2013 4:02 PM

I don’t believe share of radio advtg has gone down: Apurva Purohit?blur=25

The CEO of Radio City points out that the radio industry grew by approx six per cent in 2012 and the situation will only get better post Phase III

Saloni Surti Mar 26, 2013 6:42 PM

BBC Hindi now available via Android smartphone app?blur=25

BBC World Service has further expanded the availability of its Hindi-language news content on mobile phones by developing an app in Hindi for Android smartphones

exchange4media Staff Mar 13, 2013 8:09 PM