The solution equips marketers with enhanced customer data platform and advanced analytics capabilities

exchange4media Staff Jun 23, 2017 12:23 PM

The new global approach to communications, ROI+, is designed to solve business challenges through advanced communications models

exchange4media Staff May 11, 2017 8:20 AM

The subscription-based platform will be commercially available from mid-April 2017

exchange4media Staff Mar 3, 2017 3:06 PM

PROI’s expansion in Thailand adds to offices in Singapore, Indonesia, The Philippines, Malaysia, and Vietnam

exchange4media Staff Feb 17, 2017 10:42 AM

With the Sydney-based agency joining in, PROI strengthens its Australia presence across four agencies.

exchange4media Staff Jan 25, 2017 12:41 PM

Caroline Duffy to Chair the Americas; Marcel Trachsel to Chair EMEA; Lena Soh to Chair Asia-Pacific

exchange4media Staff Jan 9, 2017 8:06 AM

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas Dec 8, 2016 8:25 AM

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff Dec 2, 2016 8:28 AM

According to App Annie’s upcoming advertising trends for app monetization, worldwide in-app advertising and net-to-publisher app store revenue to grow by 270% to $189 billion by 2020

exchange4media Staff Nov 4, 2016 8:16 AM

Facebook’s new architecture that live on Thursday last week clearly indicates that it is taking India very seriously

Abhinn Shreshtha Oct 24, 2016 8:05 AM

Google is taking the offline feature seriously in order to help its users enjoy benefits even when they are not connected to the internet

exchange4media Staff Aug 30, 2016 8:02 AM

Keeping in mind the high demand for content related to Olympics and a large number of visitors taking a trip to Rio to watch the games live in action, Google has brought various new updates to it Maps app

Ronald Menezes Aug 10, 2016 7:31 AM

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get excited about. But Pokemon Go's unprecedented popularity, legacy and a unique experience that combines augmented reality, geo-tagging and a social experience, make it one of the most intriguing products to come out in a while

Abhinn Shreshtha Jul 13, 2016 8:36 AM

The recent 2016 Internet Trends Report by Mary Meeker says that global internet user base, as well as smartphone sales, have seen a slowdown. As per the report, the global internet users stand at around 3 billion, however, the growth in new internet users globally has been flat with a growth rate of just 9 per cent seen in 2015, which was the same as in 2014

exchange4media Staff Jun 14, 2016 7:59 AM

Over the last few years, Asia Pacific has become a hotspot for mobile advertising with developed mobile networks and a strong proliferation of smartphones, creating opportunities for mobile publishers and advertisers

exchange4media Staff May 31, 2016 8:07 AM

The appointment of Tsang is particularly significant because he will be the first Asian to chair PROI Worldwide since the partnership’s inception in 1970

exchange4media Staff May 24, 2016 10:07 AM

CII and Deloitte released a report recently focusing on the ecommerce sector in India and how it could play the role of a game changer

Ronald Menezes May 17, 2016 8:20 AM

Taiwanese contract manufacturer Foxconn is reportedly building a manufacturing facility in Maharashtra that will produce Apple phones in India. With global revenues falling, Indian sales figures were one of the highlights for Apple. Standing way below the current order of market share, Apple may be trying to better their hold on the Indian market

Ronald Menezes May 12, 2016 8:12 AM

Apple App store accounted for more global app revenues than Google Play store last year but recorded lower app installations and global income. According to report released by IDC, mobile device users across the globe installed nearly 156 billion mobile applications in 2015

Ronald Menezes May 11, 2016 8:04 AM

NDTV Prime has launched ‘The Real Deal’, a television show and 360 degree media property on impact investing and social entrepreneurship. The show will air from March 25 at 9pm

exchange4media Staff Mar 21, 2016 3:22 PM