rohit-gupta
Will the IPL 8 ad rates see an increase of 10-15%??blur=25

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup,

Collin Furtado Jan 23, 2015 10:10 AM

Will the IPL 8 ad rates see an increase of 10-15%??blur=25

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup, there

Collin Furtado Jan 23, 2015 8:27 AM

 Broadcasters' ad revenues up by 20-25 per cent this festive season?blur=25

Despite the confusion over digitisation and ad caps, e-commerce players gave a boost to the TV industry, which also benefitted from the Lok Sabha elections

Abid Hasan & Collin Furtado Nov 4, 2014 8:01 AM

Who's afraid of the ICC World Cup 2015??blur=25

Not the GECs that do not expect viewership to fall or ad revenues to shrink during cricket's biggest event in February next year

Collin Furtado Sep 29, 2014 7:52 AM

Who are the key players in GroupM's revised ad spend forecast??blur=25

Industry experts identify e-commerce, mobile and auto companies as the biggest contributors to the growth in TV ad spends as estimated in GroupM's revised annual forecast

Collin Furtado Aug 21, 2014 8:58 AM

Facebook vs TV: Slow and steady wins ad spends??blur=25

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado Aug 12, 2014 8:08 AM

FIFA World Cup 2014 scores on viewership, but do ad revenues match up??blur=25

With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence

Collin Furtado Jul 17, 2014 8:40 AM

MSM goes the FIFA way?blur=25

Rohit Gupta, President, MSM Group talks about making FIFA a huge success story in India & the channel's focus on sports genre, which contributes around 30% to the channel's ad sales revenues

Priyanka Mehra Jun 10, 2014 9:35 AM

IPL7 records 3.1 TVRs in opening week?blur=25

TVRs of opening week of IPL stand at 3.1, much lower than the average first week TVRs of 3.8 in 2013 and 3.9 in 2012. Vodafone and MSM say it's too early to judge

exchange4media Staff Apr 29, 2014 9:03 AM

IPL 7: Competing brands engage in spot buys?blur=25

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

No political advtg on Set Max/ Sony during IPL, says BCCI?blur=25

With the BCCI denying permission, the broadcaster might not be airing any political ads during the period of the IPL tournament

Abhinav Trivedi Apr 4, 2014 8:30 AM

IPL to compete with T20 WC and elections for ad money?blur=25

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament

Abhinav Trivedi Mar 21, 2014 8:27 AM

Sony TV's 5-10% revenue drop has not affected our overall revenues: Rohit Gupta?blur=25

Over the last two months, Sony TV has suffered some loss in revenues, but this will not affect the overall MSM revenues, says Rohit Gupta, President, MSM, adding that dependence on the flagship channel has reduced

Abhinav Trivedi Mar 7, 2014 9:14 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report?blur=25

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report?blur=25

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 10:02 AM

Broadcasters find opportunities in today's VUCA world?blur=25

The Rupee at an all-time low, the dour economic crisis, the ad cap imbroglio - how are b'casters rising above these difficult situations & looking for growth opportunities?

Shobhana Nair Oct 23, 2013 8:44 AM

Leading entertainment channels see robust revenue growth in Q1?blur=25

Surge in ad spends from some sectors, digitisation and increase in ad rates has propelled revenues for most broadcasters in the first quarter of FY 2014

Abhinav Trivedi Aug 19, 2013 8:52 AM

Top GECs seek to hike ad rates to offset 10+2 ad cap impact?blur=25

To ensure advertising revenues remain unaffected in the wake of the proposed 10+2 ad cap, Hindi GECs look to increasing ad rates by almost 20-30 per cent

Synjini Nandi Jun 3, 2013 4:52 PM

Top money makers of the Indian media world?blur=25

We bring to you the bigwigs of the media industry who are responsible for bringing in the monies. Here are the leaders who spearhead ad sales revenue function of India’s media giants...

Shobhana Nair May 29, 2013 7:36 PM

MSM increases ad rates for spot buys for IPL 6?blur=25

After locking 80% inventories, Multi Screen Media has hiked the rates from Rs 4.25 lakh per 10 seconds to Rs 4.75 lakh per 10 seconds. IPL 6 kick-starts from April 3

Shobhana Nair Mar 26, 2013 7:55 PM