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We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 1 week ago

Rohan Patil, Managing Director of AppLift India, Berlin’s leading mobile app marketing company, shares few tips about in-app advertising and how marketers can cut through the clutter to vie for consumer’s attention and retain users

Rohan Patil 29-April-2016

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the chances that their apps are installed and used writes Rohan Patil, MD of AppLift India

Rohan Patil 26-February-2016

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and brands that advertise on apps, but it is yet to be seen what the impact will be, say experts we spoke with

Abhinn Shreshtha 25-November-2015