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We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri Dec 6, 2018 9:05 AM

Guest Column: 4 Things App Marketers Need to Know About In-App Advertising:  Rohan Patil

Rohan Patil, Managing Director of AppLift India, Berlin’s leading mobile app marketing company, shares few tips about in-app advertising and how marketers can cut through the clutter to vie for consumer’s attention and retain users

Rohan Patil Apr 29, 2016 8:02 AM

Guest Column: Ensure app installs and engagement in 2016: Rohan Patil Patil, MD AppLift India

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the chances that their apps are installed and used writes Rohan Patil, MD of AppLift India

Rohan Patil Feb 26, 2016 8:44 AM

Google's app streaming seen as no menace to in-app advertising, say experts

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and brands that advertise on apps, but it is yet to be seen what the impact will be, say experts we spoke with

Abhinn Shreshtha Nov 25, 2015 8:03 AM