rock-the-vote
With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy?blur=25

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 10:15 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy?blur=25

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 9:51 AM

MTV engages with youth to address cynicism regarding voting?blur=25

MTV hosts interactive sessions for students & first time voters as part of Rock The Vote, a pan India initiative that encourages youth to vote & be part of the country’s political discourse

Abhinna Shreshtha Apr 9, 2014 8:41 AM