Bajaj Allianz engages in the unique art of brand activation that enables big dreams?blur=25

Rituraj Bhattacharya, Head of Product Development and Market Management, Bajaj Allianz Life Insurance, talks at the Pitch CMO Summit 2014 on how innovative activations help reinvent brands

Henna Achhpal Mar 26, 2014 7:39 AM

Bajaj Allianz earmarks 30% budget for direct customer activation?blur=25

The company will also focus on its rural marketing strategy to target the untouched and uninsured population

Rahul Dubey Jul 6, 2012 8:28 PM