rio-2016
Making sure we offer converged content that works for audiences is the key strategy: Chris Davies, BBC Global News?blur=25

Having been constantly among the Top 5 commercial markets of BBC Global News, India has now emerged as the foremost Facebook market for them in the world, observes Chris Davies, Director of Sales, Marketing & Distribution, BBC Global News

Saif Ahmad Khan Sep 6, 2016 8:08 AM

Brands try to cash in on Indian Olympians but gross commercialisation not a good idea: ad experts?blur=25

Though bulk of the endorsement deals are bagged by cricketers, advertising experts held that a promising future awaits athletes

Saif Ahmad Khan Aug 22, 2016 8:22 AM

Twitter, Vine and Periscope unveil plans of Rio Olympics?blur=25

Twitter unveiled its plans for the Rio 2016 Olympic Games, and announced the launch of more than 200 hashtag-triggered Twitter emojis

exchange4media Staff Aug 3, 2016 8:29 AM

Star Sports, Hotstar up the ante on Rio 2016 Olympics coverage; dedicate 8 channels on 24*7 basis?blur=25

Nitin Kukreja, CEO, Star Sports and Ajit Mohan, CEO, Hotstar reveal how the respective platforms will be promoting 2016 Olympics, the advertisers on board and their marketing strategies for the event

Sarmistha Neogy Jun 17, 2016 8:02 AM