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 Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ reporters with IPL teams. As Coke’s digital spends increase progressively, Wasim Basir, Director – IMC, Coca Cola India, highlights some of the company’s digital initiatives.

Gopal Sathe 17-May-2011

IMRB data shows that over 4 million fans, comprising a third of the total broadband users in the country, were getting cricket updates from the Internet even on the day of the finals between India and Sri Lanka.

exchange4media Staff 06-April-2011

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