return-path-data
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Industry experts say Return Path Data system can be one of the solutions, but its implementation is difficult and can take another few years

exchange4media Staff Oct 19, 2020 9:12 AM

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A session was recently held to discuss how RPD- based measurement improves robustness and accuracy of TV viewership data, and how it has been deployed in global markets

exchange4media Staff Jun 1, 2018 8:53 AM

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Nitin Kamat, VP, TAM Media Research, tells exchange4media that TAM had introduced this technology 10 years ago

exchange4media Staff Apr 23, 2018 8:59 AM