retail
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The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.

exchange4media Staff Jun 28, 2018 5:00 PM

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Snehal Shah talks to exchange4media about their revamped marketing strategy and the plan to open 25 new stores across the country by year-end

Dolly Mahayan Jun 4, 2018 8:51 AM

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Sundeep Chugh speaks about Benetton’s focus on India and how the country has become top of mind for all leading global brands

Ruhail Amin May 22, 2018 9:55 AM

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Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

Dolly Mahayan May 21, 2018 9:00 AM

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The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

exchange4media Staff May 19, 2018 8:54 AM

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World’s largest retailer Walmart always had a keen interest in India but only time will tell if it can gain the trust of its new customers like Flipkart

Dolly Mahayan May 15, 2018 8:56 AM

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Criteo Customer Acquisition Beta will help retailers re-target customers, give them personalized product recommendations

Dolly Mahayan May 11, 2018 8:52 AM

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The campaign features hit Bollywood pair, Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.

exchange4media Staff May 3, 2018 2:36 PM

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Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Dolly Mahayan May 1, 2018 8:56 AM

CleverTap?blur=25

CleverTap will showcase the dynamic capabilities of its data-driven mobile marketing solution suite that empowers marketers to intelligently identify, segment, engage, monetize, and retain users across the entire app user life-cycle

exchange4media Staff Apr 25, 2018 6:42 PM

Kantar IMRB?blur=25

The comprehensive study is conducted among active internet users in urban India, covering a vast range of categories including, the -tail landscape and consumer buying behaviour towards online shopping.

exchange4media Staff Feb 28, 2018 2:49 PM

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At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build a retail brand

exchange4media Staff Feb 19, 2018 8:55 AM

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Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

exchange4media Staff Jan 15, 2018 8:54 AM

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ColourCraft Studio (CCS) to provide end-to-end creative and digital marketing strategy for Virtuous Retail South Asia’s flagship centres at Bengaluru and Surat

exchange4media Staff Dec 5, 2017 5:59 PM

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The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline players are trying to stay relevant with a re-imagined approach towards collaboration over competition

Ruhail Amin Nov 27, 2017 8:50 AM

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Brands and e-commerce sites that have begun to adapt to the new and dynamic Omnichannel experience are making all the right moves

Rijish Raghavan Sep 9, 2017 8:04 AM

Guest Column: Omnichannel is going to be the retail buzzword for the next decade: Omer  Basith, Jossbox?blur=25

Consumer behaviour in the physical retail world is now being tracked at a granular level much like it is on e-commerce sites

Omer Basith Jun 6, 2017 8:03 AM

NDTV approves sale of Ethnic & Lifestyle Holdco?blur=25

The equity stake being sold by NDTV will be picked up by Nameh Hotels & Resorts Private Limited

Saif Ahmad Khan May 11, 2017 8:10 AM

Dentsu Webchutney ropes in Nishi Kant as EVP and Branch Head, Mumbai?blur=25

This is Kant’s second stint at Webchutney; the first one lasting almost 10 years till 2014

exchange4media Staff Feb 25, 2017 11:15 AM