Rick Costanzo takes over from Sunil Dutt at BlackBerry India?blur=25

Costanzo has been associated with the company for more than a decade and has been part of the launch team of BlackBerry Solutions

Abid Hasan Mar 11, 2013 8:09 PM

“India will be at the centre of all mobile action in 2013”?blur=25

YOY 3G subscriber growth in India was 841%. There should be no doubt about where the global growth is going to come from, says Sunil Dutt of RIM

Sunil Dutt Jan 2, 2013 6:49 PM

BlackBerry signs on Ranbir Kapoor?blur=25

Kapoor will endorse BlackBerry products across various platforms and will also feature in upcoming multimedia ad campaigns in India

e4m Desk Dec 22, 2012 8:57 PM

BlackBerry ‘actions’ wide spread outdoor campaign?blur=25

RIM’s ‘Action starts here’ initiative has been rolled out in 40 cities. Traditional OOH & retail media formats have been used

Priyanka Nair Sep 19, 2012 8:21 PM

It’s all about ‘Action’, says BlackBerry?blur=25

A new TVC by BlackBerry showcases it as a brand that creates an urge amongst individuals to get things done

Shachi Tapiawala Aug 30, 2012 8:23 PM

RIM to set up first BlackBerry Innovation Zone in India?blur=25

The Innovation Zone is planned to launch in Rubus Labs in Kerala-based Startup Village; it will give young tech experts access to RIM’s mobile technology

e4m Desk Jun 1, 2012 10:57 PM

Communicating your way out of crisis?blur=25

Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance

Priyanka Mehra and Rahul Dubey Jan 11, 2012 7:34 AM

RIM appoints Sunil Dutt as MD for India?blur=25

Sunil Dutt, an industry veteran with 27 years’ experience, will be instrumental in driving the next stage of RIM’s business growth in India.

e4m Desk Dec 7, 2011 7:31 AM

IMPACT Annv Spl: RIM’s Baruah on telecom & consumer psyche?blur=25

Krishnadeep Baruah, Director – Marketing, Research in Motion, India, on seven ways in which telecom evolution has impacted consumer psyche.

Krishnadeep Baruah Dec 6, 2011 8:27 AM

BlackBerry doubles marketing spends; strengthens youth focus?blur=25

RIM has doubled its marketing spends in India for its smartphone brand BlackBerry. The handset maker has also seen a spate of launches in 2011. After a four-ad campaign titled ‘Are you missing something without BBM’ created by Orchard Advertising, their new creative agency BBDO India has come out with a new campaign – ‘Welcome to the BlackBerry family’.

Sai Prasanna Oct 19, 2011 10:14 AM

Pitch Exclusive: The Blackberry dilemma?blur=25

In its pursuit to reach out to a larger consumer segment, Blackberry is going increasingly mass. But the question is, how can Blackberry become a mainstream choice without losing its exclusivity...

Pallavi Srivastava May 16, 2011 9:51 AM