research-in-motion
Costanzo has been associated with the company for more than a decade and has been part of the launch team of BlackBerry Solutions
Abid Hasan Mar 11, 2013 8:09 PM
YOY 3G subscriber growth in India was 841%. There should be no doubt about where the global growth is going to come from, says Sunil Dutt of RIM
Sunil Dutt Jan 2, 2013 6:49 PM
Kapoor will endorse BlackBerry products across various platforms and will also feature in upcoming multimedia ad campaigns in India
RIM’s ‘Action starts here’ initiative has been rolled out in 40 cities. Traditional OOH & retail media formats have been used
Priyanka Nair Sep 19, 2012 8:21 PM
A new TVC by BlackBerry showcases it as a brand that creates an urge amongst individuals to get things done
Shachi Tapiawala Aug 30, 2012 8:23 PM
The Innovation Zone is planned to launch in Rubus Labs in Kerala-based Startup Village; it will give young tech experts access to RIM’s mobile technology
Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance
Priyanka Mehra and Rahul Dubey Jan 11, 2012 7:34 AM
Sunil Dutt, an industry veteran with 27 years’ experience, will be instrumental in driving the next stage of RIM’s business growth in India.
Krishnadeep Baruah, Director – Marketing, Research in Motion, India, on seven ways in which telecom evolution has impacted consumer psyche.
Krishnadeep Baruah Dec 6, 2011 8:27 AM
RIM has doubled its marketing spends in India for its smartphone brand BlackBerry. The handset maker has also seen a spate of launches in 2011. After a four-ad campaign titled ‘Are you missing something without BBM’ created by Orchard Advertising, their new creative agency BBDO India has come out with a new campaign – ‘Welcome to the BlackBerry family’.
Sai Prasanna Oct 19, 2011 10:14 AM
In its pursuit to reach out to a larger consumer segment, Blackberry is going increasingly mass. But the question is, how can Blackberry become a mainstream choice without losing its exclusivity...
Pallavi Srivastava May 16, 2011 9:51 AM
