report
AnandanBhargavaFiresideChat?blur=25

At the launch of the 3rd DAN exchange4media Digital Report, Rajan Anandan, VP, Google, South East Asia and India and Vivek Bhargava, CEO, DAN, Performance Group spoke about India's internet journey

exchange4media Staff Jan 17, 2019 8:51 AM

DAN e4m Report?blur=25

A preview of what to expect from DAN's Digital Report 2019 - the growing pie of spends on Digital, the sectors cashing in, the tech they'll use to drive their presence and more

exchange4media Staff Jan 16, 2019 8:48 AM

BrandKohli?blur=25

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff Jan 10, 2019 12:56 PM

Momspresso BHARAT?blur=25

Momspresso, a user-generated content platform for women, buoyed by the success of regional languages extends its expertise to brands seeking to leverage this megatrend

exchange4media Staff Jan 8, 2019 11:33 AM

DAN e4m?blur=25

The third edition of DAN-e4m Digital Advertising Conference and Digital Report launch is scheduled for January 16, 2019, at the Four Seasons Hotel in Mumbai

exchange4media Staff Jan 4, 2019 8:21 AM

bcg?blur=25

Digital video comprises merely 8 per cent of total ad revenue as against 92 per cent of TV video in India

exchange4media Staff Dec 7, 2018 8:04 AM

KPMGReport?blur=25

The second edition of ‘Me, My Life, My Wallet' report was released on Monday

exchange4media Staff Dec 4, 2018 8:39 AM

KPMGReport?blur=25

The survey included nearly 25,000 consumers across Brazil, Canada, China, France, India, the UAE, the UK and the US

exchange4media Staff Dec 3, 2018 4:25 PM

Xaxis?blur=25

The research, by Outcome media company, Xaxis assessed how satisfied marketers around the world were with their existing methods of measuring the success of digital display campaigns

exchange4media Staff Nov 23, 2018 3:24 PM

ott?blur=25

The number of players in the Indian OTT market have witnessed a 3.5x increase in the last six years growing from just nine players in 2012 to 32 in 2018, says the report

exchange4media Staff Nov 21, 2018 8:22 AM

groupmreport?blur=25

In the second State of the Video report, GroupM delivered many valuable insights into the industry-wide changes that are shaping the video ecosystem

exchange4media Staff Nov 12, 2018 8:35 AM

Journalists threatened?blur=25

India has emerged amongst the most dangerous places for journalists and the reasons for this are as complex as the profession itself

Ruhail Amin Nov 5, 2018 8:40 AM

mobilereport?blur=25

The report estimates that total mobile ad spends will reach Rs 3,635 crore in 2018

Madhuwanti Saha Nov 1, 2018 9:03 AM

gemalto?blur=25

The 944 data breaches led to 3.2 billion data records being compromised worldwide

exchange4media Staff Oct 18, 2018 7:20 PM