report
Money?blur=25

Internet formats, combined, will account for over half of global ad investment for the first time in 2020

exchange4media Staff Oct 25, 2019 12:46 PM

Ashwani Singla?blur=25

Singla, Founding Managing Partner of Astrum, talks about his journey in the public relations industry and the future of the sector

Nafisa Shaheen Oct 23, 2019 2:31 PM

Diwali?blur=25

The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

KPMG?blur=25

The report analyses the digital ecosystem enabled through 5G, blockchain technology, IoT, AI, cognitive computing, machine learning and AR/VR

exchange4media Staff Oct 14, 2019 5:05 PM

MobileReport?blur=25

After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends

Shikha Paliwal Oct 14, 2019 8:38 AM

TalkWalker?blur=25

The report delves into the importance of influencer marketing, market opportunities, growth prospects, strategic insights and challenges present

exchange4media Staff Oct 3, 2019 12:15 PM

WARC?blur=25

The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry

exchange4media Staff Oct 1, 2019 6:59 PM

Preeti Reddy?blur=25

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

Media Mantra celebrates 7 years in the PR industry?blur=25

With a growth rate of over 50% in 7 years, Media Mantra has been ranked 2nd fastest growing PR firm in Asia Pacific Region for 2019

exchange4media Staff Sep 26, 2019 1:16 PM

TRA Most Consumer-Focused Brands 2019?blur=25

The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively

exchange4media Staff Sep 26, 2019 12:42 PM

Panel?blur=25

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

Kommune and techARC?blur=25

TechKomms is a report on the Public Relations and Communication Trends for the Information and Communication Technology sector

exchange4media Staff Sep 12, 2019 4:58 PM

Clever tap?blur=25

The report highlights user engagement strategies that can help online retailers boost retention and customer lifetime value

exchange4media Staff Aug 21, 2019 4:55 PM

recap?blur=25

We bring you a round up of the top stories making headlines this week

exchange4media Staff Aug 10, 2019 8:41 AM

Madison?blur=25

Industry experts say the New Tariff Order did bring some uncertainty, and that GECs are facing a threat from OTT platforms & FTA channels

exchange4media Staff Aug 9, 2019 8:02 AM

Madison?blur=25

According to the original report, released in February 2019, Adex was forecast to grow by 16.4%, but the agency has revised it downwards to 13.4%

exchange4media Staff Aug 8, 2019 6:18 PM

BARC?blur=25

The portal offers reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns

exchange4media Staff Aug 8, 2019 11:06 AM

Rajiv Kumar inaugurates "The Health and Safety Report"?blur=25

The Vice Chairman of the Aayog launched ‘The Health and Safety Report 2019’ written by Khushroo Kekobad, the owner of Live on Stage Entertainment

Nafisa Shaheen Aug 2, 2019 8:17 AM

digital?blur=25

India is likely to have 30 to 35 million paying OTT video subscribers and 6 to 7 million paying audio subscribers by 2021, says the FICCI-EY report

exchange4media Staff Jul 23, 2019 9:06 AM

Javadekar?blur=25

The resolve of Reform, Welfare and Justice for All has been the driving force for the government, says the I&B Minister

exchange4media Staff Jul 22, 2019 12:19 PM