App Annie report?blur=25

The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019

exchange4media Staff Jan 15, 2022 10:32 AM


According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend

exchange4media Staff Jan 5, 2022 3:44 PM


According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022

exchange4media Staff Jan 4, 2022 8:57 AM

Pitch Madison Advertising Report 2022?blur=25

The report predicts the future growth potential of the Indian advertising industry and provides insights into trends, challenges & opportunities that lie ahead

exchange4media Staff Jan 3, 2022 9:25 AM


The CII–BCG Big Picture 2021 report explores the industry’s recovery after the Covid-19 pandemic's impact and highlights key imperatives for achieving its potential over the next decade

exchange4media Staff Dec 30, 2021 2:39 PM


Starcom has gained number 1 rank in competitive pitch wins across Consumer Products (CPG), New-Age and App Economy which includes clients in Auto, D2C, FinTech, E-commerce, Gaming etc

exchange4media Staff Dec 20, 2021 1:27 PM

Fiona tate?blur=25

Xaxis Senior Director of Operational Excellence Tate delivered a keynote speech on 'Assessing the future of digital advertising,' at e4m-Xaxis Programmatic Summit

exchange4media Staff Dec 18, 2021 9:19 AM

Dimpy Yadav?blur=25

Yadav, General Manager, Xaxis India, and Nawal Ahuja, Co-founder, unveiled the Xaxis-e4m 'The New Age of Programmatic Advertising- India Report 2022' on Friday

exchange4media Staff Dec 17, 2021 3:36 PM

GroupM Logo?blur=25

The report informs India is the ninth-largest market based on the total size of ad revenue

exchange4media Staff Dec 6, 2021 6:01 PM


The Ericsson Mobility Report further stated that the number of smartphone subscriptions in the country is expected to grow at a CAGR of 7%, reaching over 1.2 billion by 2027

exchange4media Staff Dec 2, 2021 6:53 PM

Red Lab?blur=25

The Red Lab report also revealed that the numbers of sugar consumption in the country are stuck in 26-28 bracket from 2015 because of growing health consciousness among Indians

exchange4media Staff Nov 29, 2021 4:08 PM

Deependra Singh & Soumya Mohanty?blur=25

Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders

Kanchan Srivastava Nov 25, 2021 7:20 PM

kantar report?blur=25

The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient

exchange4media Staff Nov 25, 2021 6:47 PM

BCG - Sequoia?blur=25

The report also highlights how India is emerging as both an investment opportunity and a talent hub for the world

exchange4media Staff Nov 25, 2021 3:18 PM

Video content?blur=25

According to Media Partners Asia, India’s TV channel business, which stands at $5 billion in 2021, is poised to grow at 11% CAGR over the next five years to $8.5 billion

exchange4media Staff Nov 24, 2021 10:57 AM

Essence report?blur=25

The survey also revealed that beauty (39%), food delivery/takeaway (30%) and grocery (29%) were the most purchased categories of all

exchange4media Staff Nov 22, 2021 9:17 AM

RAM ratings?blur=25

Radio City maintained lead in Bangalore while Mirchi stayed on top of Kolkata charts

exchange4media Staff Nov 11, 2021 8:12 AM


The report also stated that there is a mismatch between ad spend and time spent. Though 7% of time is spent on short form video, less than 1% of ad dollars is spent on these platforms

exchange4media Staff Oct 21, 2021 4:34 PM


The latest report by Integral Ad Science highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising

exchange4media Staff Oct 19, 2021 2:04 PM