report
AdEx TAM?blur=25

In the Hospital/Clinics sector, Radio topped with 42% share of category ad insertions followed by Print and TV at 33% and 25% respectively

exchange4media Staff Jul 18, 2019 3:57 PM

AdEx TAM?blur=25

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur Jul 16, 2019 8:26 AM

Kantar?blur=25

Kantar team shares insights on CX+ India Retail Banking Report 2019 released on Thursday

Noel Dsouza Jul 12, 2019 8:20 AM

ENILMain?blur=25

The total revenue stood at Rs 63,541.4 lakh, up from Rs 54,590.5 lakh recorded last year

exchange4media Staff Jul 11, 2019 1:25 PM

DigitalMarketing?blur=25

However, Internet ad spend will exceed 50% of all global expenditure by 2021, the study reportedly states

exchange4media Staff Jul 9, 2019 11:16 AM

video?blur=25

Subscription video on demand will increase at a 23.3% CAGR from Rs 3,756 crore in 2018 to Rs 10,708 crore in 2023, the study reportedly states

exchange4media Staff Jul 1, 2019 12:37 PM

Dell?blur=25

Krishnakumar P, Dell’s Senior VP and General Manager, Asia Pacific-Japan, & Ritu Gupta, Marketing Director, Consumer & Small Business, Dell India & ANZ, talk about the company’s latest offerings

Anjali Thakur Jun 20, 2019 8:42 AM

DAN?blur=25

Asia Pacific ad spend to grow 4% in 2019, taking total investment to US$216 billion

exchange4media Staff Jun 13, 2019 11:06 AM

Godrej?blur=25

Godrej Masterbrand and four other Godrej brands ranked No. 1 in respective categories

exchange4media Staff Jun 10, 2019 4:38 PM

Hubhopper?blur=25

Hubhopper Studio will allow recording of audio content, publishing for free, and getting content monetised by connecting with right brands

exchange4media Staff Jun 6, 2019 5:17 PM

PWCReport?blur=25

OTT video market will grow from Rs 4464 crore in 2018 to Rs 11976 crore in 2023; Internet advertising is forecast to be worth Rs 18445 crore in 2023

exchange4media Staff Jun 6, 2019 1:12 PM

MI?blur=25

Xiaomi has made a smart move with MI Video and MI Music but there is no immediate threat as the market has the potential to absorb new players, say experts

Moumita Bhattacharjee May 14, 2019 9:17 AM

AI Business?blur=25

To remain relevant in a dynamic corporate space, marketers are adopting Artificial Intelligence to pave the way for next-generation marketing and advertising that puts the customer at the center

Anjali Thakur May 14, 2019 9:12 AM

Google?blur=25

'Year in Search: Insights for Brands Report' reveals what Indian users are searching online and the opportunities the trends can unlock for brands

exchange4media Staff May 9, 2019 4:54 PM

Times Internet?blur=25

The group’s digital news publications have collectively reached 265 million consumers, says ‘Times Internet Today 2019’ report

exchange4media Staff May 1, 2019 10:35 AM

Admitad?blur=25

Admitad's Annual Report also noted the growing trend of influencer marketing, which is expected to become the traffic channel promising the most dynamic growth

exchange4media Staff Apr 29, 2019 5:21 PM

IRS Magazines?blur=25

The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017

Noel Dsouza Apr 29, 2019 8:52 AM

MediaAgencies?blur=25

Advertising industry experts share their insights on the WARC report learning about combining media, creative, and PR departments to garner better results

Noel Dsouza Apr 25, 2019 8:51 AM