report
The Witcher?blur=25

Disney’s The Mandalorian, Amazon’s Jack Ryan and Apple’s The Morning Show were compared to the Netflix original for 90 days worldwide and across categories

exchange4media Staff Jan 22, 2020 5:04 PM

DAN e4m?blur=25

The theme for the 4th edition this year is aptly titled ‘Indian Digital Ad Industry: Rs 50,000 Crore Opportunity by 2025’

exchange4media Staff Jan 21, 2020 8:22 AM

Wunderman Thompson?blur=25

From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and innovation for 2020

exchange4media Staff Jan 17, 2020 2:35 PM

Shahrukh Khan Priyanka Chopra?blur=25

Findings are based on Taboola’s analysis of open web search for Bollywood stars which included 50 mn readers, 40 thousand articles, 190 mn page views and 245 mn minutes of reading

exchange4media Staff Jan 15, 2020 9:26 AM

Magazines?blur=25

According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%

Sonam Saini Jan 3, 2020 8:37 AM

TikTok?blur=25

According to the report, India had presented 99 legal requests and 8 emergency requests, bringing the total number to 107

exchange4media Staff Jan 2, 2020 7:58 PM

Instagram?blur=25

The report was revealed by  actor Tiger Shroff, who is considered a trendsetter in Bollywood

exchange4media Staff Dec 26, 2019 6:07 PM

Nitin Mantri?blur=25

The PRCAI State of the Industry- In-house Communicators 2019 Report’ by Nitin Mantri, President, PRCAI and ICCO, Group CEO Avian WE

exchange4media Staff Dec 21, 2019 8:27 AM

Buzzoka?blur=25

Brand custodians say that Instagram will be the favourite marketing platform for brands in 2020, followed by TikTok and YouTube

exchange4media Staff Dec 19, 2019 2:20 PM

Isobar?blur=25

The Forrester Wave attributes Isobar’s performance to its CX strategy as well as marketing and commerce support services

exchange4media Staff Dec 13, 2019 3:32 PM

Print?blur=25

As per the TAM AdEx Report on Sales Promotion Advertising in Print – 2019, the total ad volume for sales promotion in August to September was 25% which doubled in Oct 2019

exchange4media Staff Dec 13, 2019 8:38 AM

Uday Shankar Faye D'Souza?blur=25

Uday Shankar, President, The Walt Disney Company APAC & Chairman of Star and Disney India, spoke about Hotstar's consumption trends, growth of regional & more at the launch of India Watch Report 2019

Sonam Saini Dec 11, 2019 8:36 AM

Hotstar?blur=25

At 400+ mn downloads, Hotstar is one of the most downloaded apps, registering 2x installs and 3x growth in consumption compared to 2018, says the India Watch Report 2019

Shikha Paliwal Dec 11, 2019 8:29 AM

Hotstar?blur=25

Hotstar recorded 555 installs per minute in 2019; during VIVO IPL 2019 64 million viewers participated in Watch ‘N Play, twice than last year, says the report

exchange4media Staff Dec 10, 2019 2:00 PM

Uber Eats logo?blur=25

The report reveals how urban India loves bahar ka khana - 48% of Indians prefer ordering in with convenience. It also reveals how delivery is big, equaling dine-out and takeaway put together

exchange4media Staff Dec 7, 2019 10:47 AM

Trust Legal?blur=25

The report has listed Top 50 Indian Law Firms and Top 20 Foreign Law Firms who are active on India-related work

exchange4media Staff Dec 2, 2019 1:30 PM

Comscore?blur=25

Findings by Comscore reiterate India’s love for news even in the online world, Aaj Tak tops Hindi news consumption and DailyHunt is the leading news aggregator, Network18 tops video news category

Shikha Paliwal Nov 29, 2019 3:55 PM

LinkedIn?blur=25

‘The Long and Short of ROI’ report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management

exchange4media Staff Nov 20, 2019 2:08 PM

Sujit Patil?blur=25

Sujit Patil, Vice President & Head of Corporate Brand & Communications, Godrej Group, shares his views on the role of AI and newer technologies in the PR and communications industry

Nafisa Shaheen Nov 14, 2019 5:27 PM

BCG?blur=25

The report released by Boston Consulting Group & Confederation of Indian Industry sheds light on perspectives of leading advertisers who continue to believe in digital as a medium given its advantages

exchange4media Staff Nov 14, 2019 12:50 PM