According to’s ‘State of Mobile Report’, riding high on cricket, Hotstar attracted the most active and engaging users in India in the past year

exchange4media Staff Jan 16, 2023 8:17 AM

TV ad volume?blur=25

As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022

exchange4media Staff Jan 11, 2023 8:51 AM


As per the report, the Indian Entertainment and Media sector is expected to reach Rs 4,30,401 crore by 2026

exchange4media Staff Dec 16, 2022 11:58 AM


The e4m-Xaxis Report 2023 will also be unveiled today

exchange4media Staff Dec 16, 2022 8:51 AM


Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report

Kanchan Srivastava Dec 7, 2022 8:44 AM


Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years

exchange4media Staff Dec 1, 2022 8:25 AM


The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers

exchange4media Staff Nov 30, 2022 1:45 PM

impact digital influencer conference?blur=25

The launch will be preceded by the second edition of the e4m Influencer Conference 2022

exchange4media Staff Nov 25, 2022 8:20 AM


As per BARC data, the channel registered a market share of 19.5% in HSM 15+ on October 25

exchange4media Staff Nov 10, 2022 7:14 PM


dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour

exchange4media Staff Nov 10, 2022 12:17 PM


Twitter has partnered with Publicis to study 2400 consumers in India on leading social platforms

exchange4media Staff Oct 19, 2022 11:36 AM


According to PwC India's 'Startup Deals Tracker', early-stage funding contributed around 21% of the total funding by value in Q3 CY22

exchange4media Staff Oct 13, 2022 12:26 PM


The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers

exchange4media Staff Oct 12, 2022 6:47 PM


The report deals with spends across categories globally, new business moves and local pitches

exchange4media Staff Sep 19, 2022 1:14 PM

Cannes Lions?blur=25

The annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions

exchange4media Staff Sep 15, 2022 8:06 AM

OOH report?blur=25

Real estate & builders, consumer services, retail, BFSI and media top five categories investing in OOH

exchange4media Staff Aug 3, 2022 7:44 PM


The report, which traces the evolution of OOH, will be released at the Taj Santacruz, Mumbai

exchange4media Staff Aug 3, 2022 8:40 AM