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All India Radio, Radio One FM too catch the football fever

10-June-2006
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All India Radio, Radio One FM too catch the football fever

The medium may not give the frame by frame close ups of a Beckham bender or a Ronaldino goal, but All India Radio and Mid Day-promoted Radio One FM are all laced up to drum up some football fever during the 2006 FIFA World Cup, especially for people on the move.

This time around, the Football fever will not be limited to the idiot box in India. National broadcaster All India Radio and Mid Day promoted Radio One FM have tied up with Deutsche Welle and BBC Radio respectively to bring the magic of the Football World Cup to the people on the move as well.

National broadcaster AIR has tied up with Deutsche Welle to air a magazine programme on the World Cup directly from Germany from June 10 to July 10, 2006 every day at 8:30 pm. This magazine will be aired in both English and Hindi on 65 radio stations across the country on AIR’s national network and in Delhi on the Indraprastha channel as well as on AIR’s DTH service.

“This World Cup broadcast will reach 90 per cent of India’s population – many of whom might want to take part in a World Cup contest sponsored by Deutsche Welle with the chance to win mega prizes,” a statement from the German media group said.

Similarly, Mumbai-based FM station Radio One has tied up with BBC Radio, wherein the latter will deliver the news and excitement of the 2006 World Cup to Radio One listeners. Radio One is a joint venture between Mid-Day Multimedia and BBC Worldwide – BBC’s commercial arm – for operating FM radio stations in India.

BBC reporter Manak Gupta will file daily reports, interviews and other stories from various World Cup venues in Germany. There will also be packages about World Cup history, main players and profiles of the participating national teams and the countries they represent as well as other football trivia produced by the BBC. The British broadcaster’s output will be part of Radio One’s ‘Football Dhamaal’ season of programming, which will run until the end of the world’s most important football tournament.

BBC’s Senior Commissioning Editor, Neil Curry, said, “I am delighted with the opportunity to showcase BBC’s sport journalism to our listeners in India. I hope our special World Cup programming, tailored to our FM listeners in Mumbai, will convey the atmosphere of the football championship and cater to their need for more in-depth information about the beautiful game.”

Vishnu Athreya, Vice-President-Programming, Radio One, added, “Mumbai is hugely enthusiastic about sport in general and that is evident in the way the World Cup fever is building up. We are delighted to have collaboration with BBC World Service for the FIFA World Cup programming. It will certainly give us the most credible, ringside coverage on radio in this city.”

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