Guest Article: Playing to Win: Entertainment driving mobile growth?blur=25

Naveen Tiwari, CEO, InMobi, writes about how games and video content help drive demand for mobile services and improve the overall adoption.

Naveen Tiwari Feb 8, 2011 8:13 AM

Marketers beginning to speak the language of sports?blur=25

With sports frenzy only increasing in India in the days to come, marketers will have to buckle up to leverage from it.

Akash Raha Feb 8, 2011 7:47 AM

Consumers, not companies, own brands: Subhinder Singh Prem, Reebok India?blur=25

Reebok India’s Managing Director, Subhinder Singh Prem presented examples of engaging the youth and being “young” in a company’s marketing approach.

Ashish Jha Jan 31, 2011 7:16 AM