Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas Jan 2, 2018 8:58 AM


The success of the first edition of FitToFight campaign made Reebok India believe that they could expand and reach out to an even larger consumer base this year

Dolly Mahayan Nov 15, 2017 9:05 AM


With this campaign, Reebok takes the stand that the world is wrong in their belief that girls don't fight

exchange4media Staff Sep 23, 2017 7:41 AM


On the back of new wins like Jet Airways, Reebok, National Geographic and more, Cheil is aiming to be among the top three agencies in the country

Ruhail Amin Aug 30, 2017 7:41 AM

Reebok applauds brands that stand for the cause of women?blur=25

The sportswear brand took to Twitter on International Women’s Day to salute brands that take a stand for women’s betterment

exchange4media Staff Mar 11, 2017 8:35 AM

Women across the world finally take centrestage in sportswear ads?blur=25

A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss

Venkata Susmita Biswas Feb 24, 2017 8:05 AM

6 Digital brand campaigns that stood out on Twitter this Women’s Day?blur=25

On Women’s Day, we saw many age old brands like Reebok, Horlicks, Amul, Kohinoor and Titan Raga rolling out campaigns to celebrate the spirit of womanhood. All throughout the day on Twitter, numerous hashtags were trending and a lot of conversation happened around it.

exchange4media Staff Mar 9, 2016 8:04 AM

Brands tap social media to build efficient business models?blur=25

Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base

Ankur Singh Nov 21, 2014 8:00 AM

Time is ripe for creatively charged ads that resonate well with consumers: Kanika Mittal?blur=25

Mittal, Head, Marketing and Brand Communications, Reebok India stresses on the non-negotiability of making a TV campaign that is based on a relevant insight and is powered by a creative script

exchange4media Staff Nov 20, 2014 8:03 AM

Video: Brands need to engage on social media, not just converse: Kanika Mittal?blur=25

Reebok's Digital Marketing and Brand Communications Head talks about why it is important for companies to impact sales and lead generation through social media

Ankur Singh Sep 10, 2014 8:15 AM

Online ads get up close, and personal?blur=25

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle and specific?

Ankur Singh Aug 29, 2014 8:17 AM

TO THE NEW Roundtable brainstorms over 'Social for Business'?blur=25

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable

Ankur Singh Aug 21, 2014 9:21 AM

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable?blur=25

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics

Ankur Singh Aug 20, 2014 8:23 AM

DDB MudraMax lights up streets & stores for launch of Reebok One?blur=25

The OOH campaign was executed via hoardings, unipoles and mall facades at Delhi, Mumbai, Bangalore, Kolkata, Chennai and Hyderabad

exchange4media Staff Sep 26, 2013 7:34 AM

Isobar creates online flash mob with ‘Flex-a-Move’ for Reebok?blur=25

The agency has launched application ‘Flex-a-Move’ on Facebook focusing on user generated content to create an online flash mob

exchange4media Staff May 9, 2012 8:00 PM

Adidas India appoints new MD and Sales Director?blur=25

With immediate effect, Claus Heckerott will take over as the MD of Adidas Group India; Frederic Serrant will start as Sales Director on April 1, 2012

exchange4media Staff Mar 27, 2012 8:14 AM

Reebok leaves India ‘Flex’ified with Real Flex?blur=25

Reebok’s ‘ReeFlex’ campaign has taken off with innovations across media to tap into the festive season and create resonance among consumers. Sajid Shamim, Brand Director, Reebok, shares more on the campaign...

Shanta Saikia Oct 4, 2011 9:34 AM

Size does matter in Reebok’s OOH campaign?blur=25

BIG Street, the OOH initiative of Reliance Broadcast Network Ltd, and Mudra Max have created the largest out-of-home display for Reebok’s new range of running and training shoes, called ‘ReeFlex’, on the façade of the Dhaula Kuan Airport Metro Station in Delhi.

exchange4media Staff Sep 30, 2011 8:32 AM

Women getting increasingly addicted to shopping online: eBay Census?blur=25

eBay on September 28, 2011 unveiled the fourth edition of its annual Census Guide, which documents the key trends in online buying, importing, selling and exporting across Indians in the top 20 eCommerce hubs, 28 states and seven Union Territories.

exchange4media Staff Sep 29, 2011 8:20 AM

Posterscope reveals the story in parts for Reebok Easytone?blur=25

Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.

exchange4media Mumbai Bureau Jul 28, 2011 8:54 AM