The Red Label 6-Pack Band 2.0 comprising six differently abled teens launched a new single, ‘Dimaag Ke Taale Tod Na’, to build awareness & acceptance on mental health & disability

exchange4media Staff Aug 20, 2018 7:09 PM

The campaign conceptualised by Ogilvy Mumbai depicts the power of a cup of tea in bringing people closer

exchange4media Staff Aug 20, 2018 5:06 PM

New single ‘Isspeshal Yaari Song’ supports mental disability awareness

exchange4media Staff Jun 20, 2018 11:07 AM

Conceptualised by Contract Advertising, TVC featuring Sanon shows her being pleasantly surprised with Bata’s new Red Label Collection at a store

exchange4media Staff May 28, 2018 1:43 PM

Breakthrough campaign that won acclaim and awards with dancing transgenders, features six talented specially-abled teenagers in six videos in second edition, named ‘Isspecial band’

Samarpita Banerjee May 16, 2018 8:49 AM

As Bata’s new brand ambassador, she’ll be seen promoting Bata’s popular brands including the newly launched Bata Red Label fashion collection

exchange4media Staff Apr 23, 2018 4:43 PM

Over the past five months, they shared stories of people having each other’s back no matter what

exchange4media Staff Apr 9, 2018 1:07 PM

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

exchange4media Staff Feb 6, 2017 9:38 AM

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Venkata Susmita Biswas Jan 4, 2017 9:02 AM

GroupM's Mindshare took home the Grand Prix in the Glass Lions category for its campaign 'The 6-Pack Band', a branded content initiative for Hindustan Unilever's Brooke Bond Red Label

Priyanka Mehra Jun 21, 2016 6:49 AM

The video conceptualised by Y-Films highlights the discrimination and prejudice faced by the transgender community.

Sarmistha Neogy Jan 12, 2016 8:14 AM

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention

Ankur Singh Jun 15, 2015 8:00 AM

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy Jun 1, 2015 8:19 AM

Ogilvy & Mather has conceptualised the campaign based on the controversial subject of 'live-in' relationship, which is something the Indian society is yet to embrace

Sarmistha Neogy May 26, 2015 8:16 AM

The campaign brought reached 34.7 million people and also generated more than half a million interactions with the brand in a single day

exchange4media Staff May 21, 2014 8:23 AM

Red Label, the largest tea brand from the house of Brooke Bond, having a heritage of 140 years, is re-launching in October 2010. As part of the re launch, Red Label will have a new advertising campaign launching in October. For the first time the brand will have a Bollywood celebrity as part of the campaign. The latest commercial featuring Anupam Kher is aimed at promoting the known goodness of drinking tea which is rich in flavonoids and has scores of health benefits. With its new positioning Red Label seeks to educate the consumers to bust the age old myths of tea being unhealthy, by focusing on how flavonoids benefits family health.

exchange4media Staff Oct 7, 2010 8:26 AM