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The growth is driven by interest from new category of advertisers such as e-commerce, OTT, BFSI, besides the regular FMCG, consumer durables and automobile players

Madhuwanti Saha Oct 19, 2018 8:31 AM

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha Aug 27, 2018 9:00 AM

RJ Praveen will narrate 2 mins short-stories on-air which will be played in multiple cities across India

exchange4media Staff Aug 4, 2018 8:59 AM

The joint campaign by Kailash Satyarthi Children’s Foundation and RED FM aimed to raise funds for Surakshit Bachpan Fund to provide immediate medical, legal, and psychological assistance to child victims of child labour, sex crimes and abuse

exchange4media Staff Jun 29, 2018 12:23 PM

Aligned to its brand philosophy, ‘Bajaate Raho!', the radio network continues to strengthen its presence in the northern Indian market

exchange4media Staff Jun 15, 2018 1:02 PM

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

exchange4media Staff May 25, 2018 9:30 AM

Red FM is Radio Station of the Year, Madison Media bags Radio Agency of the Year, Childline India Foundation is Radio Advertiser of the Year at the e4m Golden Mikes 2018

exchange4media Staff Apr 20, 2018 9:19 AM

Radio industry players found the Union Budget 2018 to be balanced and foresaw a greater purchasing power and consumption rates, leading to better advertising sale

exchange4media Staff Feb 2, 2018 8:34 AM

Radio sector expects better streamlining of tax laws, lowering the license fee for operating in smaller cities and bringing it under 5 per cent GST slab from the upcoming Union Budget 2018

exchange4media Staff Jan 31, 2018 8:56 AM

Meanwhile, Radio City and Radio Mirchi dominated in Bangalore and Kolkata respectively

exchange4media Staff Jan 25, 2018 8:51 AM

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

Anam Khan Jan 23, 2018 8:53 AM

In this year’s edition of IMA, a total of 44 metals were awarded across four categories and 22 sub-categories

exchange4media Staff Dec 8, 2017 11:02 AM

TRAI holds open house discussion on issues related to digital radio broadcast in India, radio operators say that the plan is a failure, not going to take off

Nishant Saxena Oct 31, 2017 8:44 AM

RED FM started its test transmission in Jammu on September 25

exchange4media Staff Oct 3, 2017 12:35 PM

Despite the double whammy of demonetisation and GST, Red FM has managed to grow from 54 to the planned 70 stations in the near future. Rajat Uppal, National Head, Red FM offers more insights into this journey and the way ahead for private FM players

Ruhail Amin Sep 20, 2017 8:04 AM

He has been the programming lead for some of the top shows such as MTV Love School, MTV Bakra, Roadies season 7, Emotional Atyachaar and Big Switch among others

exchange4media Staff Sep 2, 2017 11:49 AM

Phatak who was leading the creative and strategic vision of MTV programming at Viacom will now lead the programming for Red FM network based out of Mumbai

exchange4media Staff Aug 28, 2017 11:21 AM

Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself as just Radio but offer clients a 360-degree package selling and adds that focus on IP and Digital is the way forward

Simran Sabherwal Jul 21, 2017 8:34 AM

The new system, which will also include AIR, will have representatives from the radio sector, media agencies as well as advertisers

Abhinn Shreshtha Jul 7, 2017 8:07 AM