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DDB Mudra, Taproot, BBDO India in the fray for Volkswagen's creative duties?blur=25

The creative review process has been initiated through a multi-agency pitch and the initial round of presentations is now over

Priyanka Mehra Dec 27, 2013 8:03 AM

IPG Mediabrands wins Reckitt Benckiser media partnership in India?blur=25

RB has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners. In India, IPG Mediabrands has been appointed the company’s media partner

exchange4media Staff Dec 18, 2013 7:48 AM

Dettol Kitchen Gel partners with Mumbai's dabbawalas to promote kitchen hygiene?blur=25

The initiative reached out to 10,000 households in Mumbai through the lunchboxes delivered by the dabbawalas with samples and awareness message

exchange4media Staff Dec 14, 2013 10:37 AM

RB initiates creative review for Finish, Air Wick & Clearasil brands?blur=25

The brands are currently supported by Havas WW, who will be part of the pitch process. RB wants to explore new sources of creativity, including potentially additional creative partners through the pitch

exchange4media Staff Dec 13, 2013 7:50 AM

Reckitt Benckiser's global media pitch underway?blur=25

The review is said to include traditional as well digital media duties, confirm industry insiders. ZenithOptimedia is handling the brand’s media duties in India currently

Priyanka Mehra Nov 25, 2013 8:38 AM

Reckitt Benckiser’s global media pitch underway?blur=25

The review is said to include traditional as well digital media duties, confirm industry insiders. ZO is handling the brand’s media duties in India currently

Priyanka Mehra Nov 25, 2013 8:32 AM

Reckitt Benckiser brings on board Richard Davies?blur=25

Davies joins as Director Global Media with effect from May 13. He has vast knowledge of the media industry, having worked on both agency and client side

exchange4media Staff May 9, 2013 7:41 PM

Niti Kumar dons new role as General Manager of MediaCom Delhi?blur=25

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

exchange4media Staff Feb 28, 2013 7:58 PM

Niti Kumar dons new role as General Manager of MediaCom Delhi?blur=25

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

exchange4media Staff Feb 28, 2013 7:57 PM

Siemens awards media mandate to ZenithOptimedia?blur=25

The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore

Noor Fathima Warsia Dec 17, 2012 9:20 PM

Siemens awards media mandate to ZenithOptimedia?blur=25

The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore

Noor Fathima Warsia Dec 17, 2012 4:23 AM

ZO retains Reckitt Benckiser’s strategy biz?blur=25

After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia

Noor Fathima Warsia Dec 11, 2012 6:51 PM

ZenithOptimedia retains Reckitt Benckiser’s strategy biz?blur=25

After speaking to various agencies as part of a review of the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia as its agency

Noor Fathima Warsia Dec 10, 2012 8:31 AM

Percept Activ executes ‘Fresh on Campus’ campaign?blur=25

‘Fresh on Campus’ is an event-based activation across Mumbai and Delhi, organised by Hindustan Times and sponsored by Veet

exchange4media Staff Sep 19, 2012 3:10 AM

TapRoot added to Marico’s roster for Set Wet?blur=25

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia Aug 9, 2012 10:53 PM

TapRoot added to Marico’s roster for Set Wet?blur=25

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia Aug 9, 2012 10:53 PM

Elephant wraps up 2011 with 25 new businesses?blur=25

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Sai Prasanna Feb 9, 2012 12:00 PM

Reckitt Benckiser re-launches PoweRBrands on Facebook?blur=25

PoweRBrands allows players to live a virtual life of a Reckitt Benckiser executive & eventually getting the chance to become the Global President

exchange4media Staff Feb 7, 2012 8:57 AM

Sustaining a cult brand is herculean - CM Sethi, Reckitt Benckiser?blur=25

Chander Mohan Sethi, CMD, Reckitt Benckiser, delivered his keynote address at the Pitch CMO Summit by talking on what it takes to keep a cult brand like Dettol relevant with changing times.

Neha Goel Nov 22, 2011 8:13 AM

Pitch CMO Summit 2011 kicks off in Mumbai today?blur=25

Stage is set for the three-city Pitch CMO Summit 2011, which gets underway in Mumbai today. The Summit will see marketing veterans like Chander Mohan Sethi (Reckitt Benckiser), Lutz Kothe (Volkswagen), Krishnadeep Baruah (RIM India), Anuradha Aggarwal (Vodafone India) and many others as speakers...

exchange4media Staff Nov 21, 2011 10:20 AM