The creative review process has been initiated through a multi-agency pitch and the initial round of presentations is now over

Priyanka Mehra Dec 27, 2013 8:03 AM

RB has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners. In India, IPG Mediabrands has been appointed the company’s media partner

exchange4media Staff Dec 18, 2013 7:48 AM

The initiative reached out to 10,000 households in Mumbai through the lunchboxes delivered by the dabbawalas with samples and awareness message

exchange4media Staff Dec 14, 2013 10:37 AM

The brands are currently supported by Havas WW, who will be part of the pitch process. RB wants to explore new sources of creativity, including potentially additional creative partners through the pitch

exchange4media Staff Dec 13, 2013 7:50 AM

The review is said to include traditional as well digital media duties, confirm industry insiders. ZenithOptimedia is handling the brand’s media duties in India currently

Priyanka Mehra Nov 25, 2013 8:38 AM

The review is said to include traditional as well digital media duties, confirm industry insiders. ZO is handling the brand’s media duties in India currently

Priyanka Mehra Nov 25, 2013 8:32 AM

Davies joins as Director Global Media with effect from May 13. He has vast knowledge of the media industry, having worked on both agency and client side

exchange4media Staff May 9, 2013 7:41 PM

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

exchange4media Staff Feb 28, 2013 7:58 PM

Kumar takes over from Vinish Joshi. She joined MediaCom in 2011 as the National Director – Insights and New Business

exchange4media Staff Feb 28, 2013 7:57 PM

The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore

Noor Fathima Warsia Dec 17, 2012 9:20 PM

The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore

Noor Fathima Warsia Dec 17, 2012 4:23 AM

After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia

Noor Fathima Warsia Dec 11, 2012 6:51 PM

After speaking to various agencies as part of a review of the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia as its agency

Noor Fathima Warsia Dec 10, 2012 8:31 AM

‘Fresh on Campus’ is an event-based activation across Mumbai and Delhi, organised by Hindustan Times and sponsored by Veet

exchange4media Staff Sep 19, 2012 3:10 AM

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia Aug 9, 2012 10:53 PM

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia Aug 9, 2012 10:53 PM

The strategic design outfit’s focus in 2012 is on Service Design, taking their expertise from emerging markets to South East Asia

Sai Prasanna Feb 9, 2012 12:00 PM

PoweRBrands allows players to live a virtual life of a Reckitt Benckiser executive & eventually getting the chance to become the Global President

exchange4media Staff Feb 7, 2012 8:57 AM

Chander Mohan Sethi, CMD, Reckitt Benckiser, delivered his keynote address at the Pitch CMO Summit by talking on what it takes to keep a cult brand like Dettol relevant with changing times.

Neha Goel Nov 22, 2011 8:13 AM

Stage is set for the three-city Pitch CMO Summit 2011, which gets underway in Mumbai today. The Summit will see marketing veterans like Chander Mohan Sethi (Reckitt Benckiser), Lutz Kothe (Volkswagen), Krishnadeep Baruah (RIM India), Anuradha Aggarwal (Vodafone India) and many others as speakers...

exchange4media Staff Nov 21, 2011 10:20 AM