Zee Bangla?blur=25

Channel’s new philosophy ‘Notun Chhondey Likhbo Jibon’ calls out women to break the shackles of prejudice

exchange4media Staff Oct 8, 2018 9:14 AM


The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

exchange4media Staff Sep 17, 2018 8:53 AM


The brand’s new positioning of 'Exciting Goodness' espouses the increasing relevancy of balance

exchange4media Staff Sep 11, 2018 2:11 PM


Earlier this year it brought creative agency Ogilvy India on board to chart out its new brand identity

exchange4media Staff Jul 11, 2018 8:56 AM


The new DCMN brand identity contains a new spectrum of colours, representing the diversity of the company, various expertise and its method of working in the most agile, flexible and modular way.

exchange4media Staff Jul 2, 2018 4:48 PM


The rebranding includes a new logo, colour scheme, website, organizational design, consultancy practice, digital platform and employee video.

exchange4media Staff Jun 11, 2018 8:59 AM


Ogilvy has announced the agency’s re-founding and new mission to serve as an integrated creative network

exchange4media Staff Jun 6, 2018 8:55 AM


Plans to grow revenue to Rs. 150 crores by 2021 through increased scope and relevance.

exchange4media Staff Jan 31, 2018 3:58 PM


Tonic 2.0’s focal approach includes crafting ideas out of human-centric experiences

exchange4media Staff Sep 2, 2017 3:45 PM


The rebranding marks new thinking, devising new ways of building brands and conceptualizing ways to counter new challenges

exchange4media Staff Aug 19, 2017 9:48 AM


After a year of successful run in the English movies category, Times Network has rebranded its latest channel Movies Now 2 to MNX with new festivals and a distinct library

exchange4media Staff Jul 20, 2017 11:31 AM

Gozoop bags creative digital duties for Regal Shoes?blur=25

As per the mandate, Gozoop will manage the rebranding efforts of Regal Shoes across all digital and new media platforms

exchange4media Staff Dec 9, 2016 11:48 AM

AXN India strengthens its weekend programming with new shows fresh from the US?blur=25

Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, talks about new weekend programming and how has the rebranding been received so far

exchange4media Staff Oct 14, 2016 8:05 AM

B'casters turn to rebranding to break clutter in a new digitised world?blur=25

Broadcast players are repositioning themselves to cater to new and evolving tastes, expand their brand identity, and add new set of audiences

Abhinav Trivedi Nov 28, 2013 9:17 AM

Zoom reinforces Bollywood positioning?blur=25

Following its revamp in September 2010, when Zoom made a strategic shift from music to Bollywood, the channel has once again undertaken a few steps to reassert this positioning.

Fatema Rajkotwala Jun 16, 2011 8:50 AM

Dabur pumps in Rs 7-8 cr to rebrand Real; uses DTH advertising for the first time?blur=25

FMCG major Dabur has undertaken a 360 degree rebranding exercise for its brand Real and has introduced new packaging, a new brand ambassador and communication activities, including innovative OOH campaigns, in select cities, besides in-cinema advertising, TVC, radio, DTH and print advertising. The company plans to take the brand online in Phase 2 of its marketing plan.

Preeti Hoon Dec 2, 2010 7:36 AM

Channel [v] chalks out aggressive plans; music to remain a big part of programming mix?blur=25

Not much has been heard from Channel [v] of late. However, the channel has been rebranding itself, introducing several new shows and shoring up its music content. With the advent of the new year, Channel [v] is on an aggressive growth path. Prem Kamath, General Manager, Marketing, shares the channels plans with exchange4media.

Khushboo Tanna Jan 15, 2010 8:05 AM