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Why So Serious Feb 2 to 7?blur=25

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Feb 8, 2020 8:03 AM

Pankaj Sharma?blur=25

Sharma replaces Aseem Kaushik who will now head the Professional Products Division for L’Oréal in the Asia Pacific region

exchange4media Staff Feb 4, 2020 12:22 PM

Big FM?blur=25

Himesh Reshammiya is the celebrity guest for this season of the on-air reality singing show

exchange4media Staff Jan 29, 2020 3:20 PM

Ganga Yuva Dancing Queen?blur=25

The dance reality show has not only helped build on the perception of the channel, but it has also raked in numbers, with an average of 1.18 TVR, making it the highest-rated show on the channel

exchange4media Staff Jan 21, 2020 6:15 PM

Kelloggs Breakfast Se Badhkar?blur=25

The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri Jan 21, 2020 8:06 AM

Aditi Rao Hydari Mithali Raj and Shakti Mohan?blur=25

The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media

exchange4media Staff Jan 16, 2020 6:14 PM

Dance Kerala Dance?blur=25

The channel has announced the audition dates of the show at five locations across the state starting from Thiruvananthapuram on 12 January

exchange4media Staff Jan 13, 2020 6:45 PM

Milkybar?blur=25

The new campaign encourages children to develop six promises -- sharing, helping, learning, playing, planting more trees and recycling.

exchange4media Staff Jan 13, 2020 2:51 PM

IB Ministry?blur=25

In 2019 MIB has granted licences to 151 multi-system operators, bringing the total number of registered MSOs to 1616 in December 2019

exchange4media Staff Jan 2, 2020 7:29 AM

Live Smile Prosper?blur=25

The #LiveSmileProsper campaign addresses relevant problems faced by children during the process of buying a home

exchange4media Staff Dec 23, 2019 4:10 PM

Adhirindi?blur=25

The show comprises a missed-call campaign where every episode will consist of audience voting along with the judges’ points

exchange4media Staff Dec 20, 2019 5:35 PM

Instagram?blur=25

Instagram as a marketing platform is a big draw for brands to expand their businesses

Shikha Paliwal Dec 13, 2019 8:48 AM

Real Kashmir FC campaign?blur=25

The campaign showcases the faith that fans showed towards Real Kashmir favourite club

exchange4media Staff Dec 6, 2019 7:02 PM

Magicbricks with Kriti Sanon and Ayushmann Khurrana?blur=25

Featuring brand ambassadors Kriti Sanon and Ayushmann Khurrana on train wraps, the contextual creatives are grabbing eyeballs on the move

Anjali Thakur Dec 4, 2019 9:19 AM

Bajaj Allianz weather ad?blur=25

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM

Ashwin Padmanabhan Panel 3?blur=25

A panel discussion chaired by Ashwin Padmanabhan, Head, Trading and Partnerships, GroupM, had media buyers from across top brands who said advertising on TV & digital go hand in hand

exchange4media Staff Nov 29, 2019 9:15 AM

RISE Summit?blur=25

The summit saw participation from the retail fraternity and retail service providers from areas such as retail design, digital solutions, visual merchandising, shopfitting, real estate and technology

exchange4media Staff Nov 27, 2019 1:36 PM

Apoorv Durga?blur=25

At the MarTech Mumbai Conference, Apoorv Durga, Research Director & Analyst, Real Story Group, helped simplify the MarTech marketplace for end users

exchange4media Mumbai Bureau Nov 27, 2019 8:49 AM

Martech Mumbai 2019?blur=25

Industry experts shared their views on how virtual realities are transforming marketing and what it holds for the future

exchange4media Staff Nov 27, 2019 8:35 AM