real-time-bidding
Facebook Exchange emerges as a significant tool for advertisers

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha Apr 14, 2014 7:53 AM

"Our Real Time Bidding tool will keep PHD at the forefront of our clients’ digital ambitions"

Jyoti Bansal, MD, PHD India talks about the agency’s focus on digital and mobile, how PHD’s Real Time Bidding tool is going to change the way it is perceived and more ..

Priyanka Mehra Apr 3, 2014 9:06 AM