real-beauty-campaign

Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis

Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis?blur=25

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM