readership-survey
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FIAPO’s #DontGetMilked campaign is urging consumers to rethink their dietary habits and go vegan with engaging digital, outdoor campaigns and more

Misbaah Mansuri Jan 5, 2018 8:53 AM

Indian Readership Survey(IRS) data delayed to Q3 2017?blur=25

Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement

Priyanka Mehra Dec 7, 2016 10:41 AM

Marketers not worried about delayed revalidation of IRS as long term trends prevail?blur=25

Marketers don't feel constrained by lack of fresh IRS data as long term trends & judgement prevail. However, some feel that new positions in the markets or new players, who were expecting recognition, would be impacted

Abid Hasan Jul 28, 2014 9:13 AM

Print industry feeling the pinch as IRS revalidation delayed, say media experts?blur=25

According to media experts, the print industry has been without a currency for a long time now due to which planners & marketers are relying on dated information, which can prove to be costly

Abid Hasan Jul 1, 2014 9:30 AM

Media houses, agencies can use IRS 2013 data, rules Bombay High Court?blur=25

The Bombay High Court in its ruling on May 8, 2014 allowed media houses and agencies to use the Indian Readership Survey 2013 data for marketing and media planning purposes

exchange4media Staff May 9, 2014 9:31 AM

Publishers, advertisers going with old IRS figures till revalidation is done?blur=25

Though readership numbers are under the scanner, publishers feel that credibility is the key to get ads and that the numbers are just for reference

Abid Hasan Mar 19, 2014 8:38 AM

IRS 2013: Fresh blow to MRUC?blur=25

The Media Research Users Council has said that the Council will disable all links from its server from the evening of February 28, 2014 so that the Indian Readership Survey report is not accessible

exchange4media Staff Feb 26, 2014 8:05 AM

Divided views emerge among print players over the latest IRS?blur=25

While the IRS Q4 2013 findings have been flayed by the print media industry, with as many as 19 publications deciding to withdraw from IRS subscription, there are some players who do not wish to take any action

Abid Hasan Feb 21, 2014 8:15 AM

DNA sends legal notice to MRUC & Nielsen India over IRS numbers?blur=25

The English daily was one of the first newspapers to raise questions over the anomalies in the IRS Q4 2013 data and had stated that "there's a clear mis-match between survey figures and our database"

Abid Hasan Feb 14, 2014 8:03 AM

Radio operators still await revised IRS numbers?blur=25

The wait is still not over for radio operators as the promised revised radio study has still not been delivered. Sources in the industry say the numbers may be made available for subscribed operators today

Abhinna Shreshtha Feb 7, 2014 9:42 AM

Does the industry need an alternate currency to the IRS??blur=25

Print players feel that the system needs to be rehauled rather than changing the measurement body. They believe that no currency is better than having an incorrect currency

Abid Hasan Feb 6, 2014 9:06 AM

Now magazines body AIM asks MRUC to withdraw IRS 2013 findings?blur=25

AIM has urged MRUC to immediately withdraw the IRS 2013 findings as it believes that such faulty reporting of readership numbers can have "extremely damaging impact on business", apart from misleading media planners and advertisers

exchange4media Staff Feb 6, 2014 8:03 AM

INS decides to unsubscribe from IRS; plans to seek refund?blur=25

INS has issued an advisory to all its members to withdraw subscription from IRS & has also asked MRUC, RSCI & Nielsen India not to use the publications’ mastheads for the purpose of the survey. INS is also planning to take legal recourse

Abid Hasan Feb 5, 2014 7:51 AM

IRS 2013: RSCI calls for meeting on Feb 19 to discuss way forward?blur=25

All aspects of the study will be placed before the RSCI for helping the broader community of stakeholders convince themselves about the study's robustness and integrity

exchange4media Staff Feb 5, 2014 7:46 AM

After print players, now radio operators find flaws in latest IRS data?blur=25

Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too

Abhinna Shreshtha Feb 4, 2014 8:49 AM

Vanishing readers and the absurdity of IRS numbers?blur=25

Some of the major areas of concern for print players are - the steep decline in readership as per the latest IRS data, process of the survey, field work, methodology and transparency

Abid Hasan Feb 3, 2014 9:15 AM

INS likely to meet MRUC today to discuss latest IRS data?blur=25

The latest IRS data has received flak from most of the print media industry. It is now learnt that the Indian Newspaper Society is likely to meet MRUC today to discuss the IRS findings

exchange4media Staff Feb 3, 2014 9:04 AM

IRS 2013: 18 print publishers flay latest readership survey numbers?blur=25

Leading publishers such as TOI, Dainik Jagran, Dainik Bhaskar, India Today, & Amar Ujala, among others, have issued a joint statement pointing out the "shocking anomalies" & seeking withdrawal of the results of IRS Q4 2013

exchange4media Staff Feb 3, 2014 9:02 AM

INS likely to meet MRUC on Feb 3 to discuss latest IRS data?blur=25

The latest IRS data has received flak from most of the print media industry. It is now learnt that the Indian Newspaper Society is likely to meet MRUC on Monday, February 3, to discuss the IRS findings

exchange4media Staff Feb 1, 2014 2:04 PM

Print players not in agreement with IRS numbers?blur=25

Following the release of the latest IRS data in Delhi, print players are expressing their discontent with the numbers, even as they are concerned that media planners will compare earlier numbers with the latest data

Abid Hasan Jan 30, 2014 10:08 AM