readership-survey
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With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group

Neethu Mohan Apr 30, 2019 9:09 AM

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Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward

Srabana Lahiri Apr 29, 2019 9:30 AM

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Vikram Sakhuja, Group CEO, Madison Media & OOH & IRS Technical Committee Chairman, talks about the changes made in the latest IRS compared to the last one and more

exchange4media Staff Apr 29, 2019 9:27 AM

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The dailies have added 1.8 crore additional readers since IRS 2017, while magazines are stronger with 90 lakh more readers

exchange4media Staff Apr 27, 2019 9:22 AM

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The total number of readers has touched 42 crore as per the Indian Readership Survey    

exchange4media Staff Apr 26, 2019 5:31 PM

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The Indian Readership Survey to show how Print has performed in the Digital era, say industry heads

exchange4media Staff Apr 26, 2019 9:14 AM

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The Indian Readership Survey is being carried out by Nielsen India, and if the interviewee wishes to verify, they can ask the Nielsen surveyor for an identity card

exchange4media Staff Dec 3, 2018 2:13 PM

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Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha Aug 27, 2018 9:00 AM

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The network leads with the highest listenership base of 17 million in the country, making it an ideal choice for brands to connect with their consumers.

exchange4media Staff May 4, 2018 7:12 PM

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Aaj Tak has been the TRP news genre leader for 17 years continuously (TAM and BARC) and has now bagged top spot in entire TV universe (IRS)

exchange4media Staff Mar 15, 2018 10:45 AM

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The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

Madhuwanti Saha Feb 7, 2018 8:57 AM

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The Joint Managing Director & Editorial shares why Pune market is so important for the group and how they will focus on increasing their advertising revenue in the coming three years

exchange4media Staff Feb 7, 2018 8:56 AM

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Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on which money is being spent

exchange4media Staff Feb 6, 2018 8:58 AM

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Pradeep Dwivedi, Chief Executive Officer at Sakal Media Group spoke to Exchange4Media on Indian Readership Survey 2017 (IRS 2017) and how it will influence the regional print market in India

Nishant Saxena Jan 25, 2018 8:57 AM

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Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nishant Saxena Jan 23, 2018 8:56 AM

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As per the latest round (2017) of the Indian Readership Survey released yesterday by the MRUC, Hindustan Times emerges as the largest brand in the most important English markets of Delhi plus Mumbai with a combined AIR (main + variant) of 24.4 lakh

exchange4media Staff Jan 22, 2018 4:17 PM

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Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Venkata Susmita Biswas Jan 19, 2018 8:57 AM

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Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

exchange4media Staff Jan 19, 2018 8:55 AM

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Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the world’s largest survey

Nishant Saxena Jan 19, 2018 8:31 AM

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Indian Readership Survey (IRS) 2017, the world’s largest continuous survey of media usage, product consumption and ownership, will release on January 18, almost four years after it was termed flawed by 18 member publications

Nishant Saxena Jan 17, 2018 8:58 AM