razorfish
Cannes 2015: Cannes could be more reflective of what happens in India and China: Michael Karg

“The biggest markets are going to be India and China, not Europe and US,” says Michael Karg, CEO International, Razorfish

Priyanka Mehra Jun 24, 2015 8:45 AM

Smooth, slick and sensuous: Can this be cement?

What’s surprising is that a brand in a staid and seemingly boring category has the courage to step aside from its comfort zone and change the game for all others, says Razorfish CEO Charulata Ravi Kumar as she reviews UltraTech’s Build Beautiful commercial

Charulata Ravi Kumar May 16, 2015 9:52 AM

Razorfish appoints Arnab Majumdar as Director of Business Development

Majumdar has over 12 years of experience in the media industry across Print, Television & Online Channels

exchange4media Staff Mar 19, 2015 4:06 PM

Razorfish's Manan Mehta joins YRF as VP of Marketing

In his last role, Mehta In his last role, launched global digital agency Razorfish for the Publicis Groupe in India

exchange4media Staff Mar 19, 2015 1:44 PM

 Razorfish appoints Anushree Ghosh as Director, Strategic Planning

Ghosh has worked with eminent agency networks like Law and Kenneth, JWT and SapientNitro

exchange4media Staff Jan 16, 2015 10:16 AM

Paying lip service to digital will be a hugely lost opportunity: Charulata Ravikumar

Business transformation can only be achieved by a seamless integration of technology, media, creative and applying it to identify the future of the business, says Charulata Ravikumar, CEO (India), Razorfish

Abhinn Shreshtha Jan 1, 2015 7:54 AM

Mobile gaming with strategic approach could be 'Manna' for brands

Lack of creativity and long-term strategy seem to plague the mobile gaming biz in the country, which is more skewed towards native ads and user friendly apps

Abhinn Shreshtha Oct 29, 2014 9:43 AM

Mobile gaming with strategic approach could be 'Manna' for brands

Lack of creativity and long-term strategy seem to plague the mobile gaming biz in the country, which is more skewed towards native ads and user friendly apps

Abhinn Shreshtha Oct 29, 2014 7:39 AM

 Charulata Ravi Kumar joins Razorfish India as CEO

Kumar's 25 years of experience includes stints with WPP and Lowe as well as establishing her own successful innovation and leadership skills consultancy, Coffee Kettle

exchange4media Staff Oct 14, 2014 11:38 AM

Razorfish hires MediaCom's Vik Kathuria as Global Chief Media Officer

In his new role, Kathuria will be responsible for further transforming and aligning the agency's global media practice. He will oversee a global client roster that includes DHL, Starwood, HSN & Best Buy

exchange4media Staff Apr 24, 2014 7:52 AM

Razorfish hires MediaCom's Vik Kathuria as Global Chief Media Officer

In his new role, Kathuria will be responsible for further transforming and aligning the agency's global media practice. He will oversee a global client roster that includes DHL, Starwood, HSN & Best Buy

exchange4media Staff Apr 23, 2014 12:25 PM

Cheil Worldwide SW Asia appoints Vivek Ballabh as AVP - Digital Media

Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients. He moves from Razorfish, where he was Senior VP, Digital Media

exchange4media Staff Mar 28, 2014 7:47 AM

Omni-channel marketing is going to be the biggest trend: Kanika Mathur, MD, Razorfish

The whole idea is that you give consumers an experience across all channels. The connect between online & offline becomes critical and anyone who is not doing so, is losing out on a huge opportunity, says Mathur

Sonam Gulati Mar 20, 2014 9:23 AM

Advertising as we know it is to a certain extent dead: Vincent Digonnet

This is so because platforms like mobile, Internet & social have made media infinite, explains the Chairman, APAC Region, Razorfish, adding that the advertising sector is still moving forward on its own inertia

Abhinna Shreshtha Mar 3, 2014 9:53 AM

YouTube - the hottest new destination for advertising

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts

Sonam Gulati Feb 19, 2014 8:25 AM

Razorfish ropes in Manan Mehta as Business Head

Mehta’s mandate includes introducing & establishing Razorfish in India, and putting together an A-team to run client operations

exchange4media Staff May 15, 2013 6:56 PM

Publicis Groupe acquires Neev; launches Razorfish in India

The agency will operate as Razorfish Neev, led by Neev CEO Saurabh Chandra. He will report into Kanika Mathur, Managing Director, Razorfish and Digitas India

exchange4media Staff Apr 19, 2013 6:46 PM

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