The overall digital media strategy was to generate awareness through a niche website, engage with the audience to showcase what New Zealand has to offer as a holiday destination and drive traffic to the campaign landing page through targeting travel information websites

exchange4media Staff Jul 23, 2016 8:45 AM

Malhotra has experience in Strategy and Business development across International and Domestic markets, planning and implementing sales, marketing, and business initiatives to support corporate objectives

exchange4media Staff Jul 5, 2016 1:50 PM

Swamy previously worked with BBDO Proximity as Digital Creative Leader

exchange4media Staff Sep 16, 2015 1:35 PM

exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts expecting this number to double in 2016

Abhinn Shreshtha Sep 10, 2015 2:01 PM

In his new capacity, Aggarwal will spearhead digital operations including mobile and B2B activations for the media agency from their Gurgaon base

exchange4media Staff Jun 30, 2015 5:19 PM