ratings
What does Nielsen's DAR mean for Indian digital ecosystem??blur=25

The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say

exchange4media Staff Nov 26, 2015 7:43 AM

Nielsen launches digital advertising measurement solution?blur=25

The Nielsen Digital Ad Ratings (DAR) will provide a method of measuring online advertising audiences, delivering reach, frequency and gross rating point (GRP) metrics along with demographics like age and gender

exchange4media Staff Nov 25, 2015 3:13 PM

TAM ratings: Colors’ ‘Naagin’ replaces Star Plus’ ‘Yeh Hai Mohabbatein’ to acquire No.1 in week 46?blur=25

‘Naagin’ was followed by last week’s top show ‘Yeh Hai Mohabbatein’ which slipped down from No.1 to No.2 with 4.39 TVRs this week

exchange4media Staff Nov 21, 2015 11:40 AM

TAM ratings: Colors retains its top spot, Sony SAB and Life OK exchange spots in week 46?blur=25

Colors retains its top spot and Life OK and Sony SAB have exchanged their positions where Sony SAB rose to No.4, while Life OK slipped down to No.5 this week

exchange4media Staff Nov 21, 2015 11:19 AM

TAM Ratings: Star Plus, Colors maintain leadership, gain ground in week 44?blur=25

Star Plus continues to grow its leadership in the Hindi GEC space according to the latest week of TAM ratings. Most of the other top Hindi GEC channels saw a rise in ratings during week 44

exchange4media Staff Nov 6, 2015 8:15 AM

BARC Ratings: Kannada, Malayalam and Oriya markets see hike in ratings in week 42?blur=25

In week 42 (October 17 – 23, 2015) BARC data saw the Kannada, Malayalam and Odisha markets see a large rise in ratings. In the Telugu market Gemini TV rose to No.2 spot. Big Ganga slipped to No.3 spot in the Bhojpuri genre

exchange4media Staff Nov 2, 2015 8:56 AM

TAM ratings: Colors sees a major dip in ratings; Sab TV gains the most in week 43?blur=25

In week 43 (October 18 – 24, 2015) of the TAM ratings for the Hindi GEC genre, saw a decline in ratings of Star Plus and Zee TV. On the other hand Life OK and Sony TV saw their ratings grow during the week

exchange4media Staff Oct 30, 2015 12:53 PM

Rural data impact on BARC Ratings: FTA channels, DD Channels among top 10?blur=25

BARC India on Friday released the first set of ratings including rural data. There were some big changes seen in the ratings as well as the rankings of the channels. Some of these were expected while some were not. exchange4media takes a look at these changes

exchange4media Staff Oct 26, 2015 8:12 AM

BARC Ratings: ISL matches face viewership decline during India-South Africa matches?blur=25

October 2nd marked the start of the Paytm India vs South Africa Series which included three T20 matches, five ODI matches and four test matches. At the same time, on October 3rd, the second edition of the Indian Super League (ISL) was kick-started. Even in football centric markets, cricket continues to dominate the viewership

exchange4media Staff Oct 23, 2015 8:15 AM

BARC ratings: Telugu and Marathi markets see a rise in ratings in week 40?blur=25

In week 40 (October 03 – 09, 2015) in the Tamil market, Star Vijay fell to No.3 spot while KTV reclaimed No.2 spot. In the Kannada market Zee Kannada climbed once again to No.2 spot

exchange4media Staff Oct 20, 2015 2:10 PM

TAM ratings: Colors rises to No.1 spot yet again; Star Plus slips to No.2 with a decline in week 41 ratings?blur=25

In week 41 (October 04 -10, 2015) of the TAM ratings, Colors takes the No.1 spot, followed by Star Plus at No.2 spot. Sony TV rose to No.5 spot with a large increase in ratings, while Life OK slipped to No.6 spot

exchange4media Staff Oct 16, 2015 4:32 PM

TAM ratings: Swaragini on Colors tops the Hindi GEC shows chart in week 39?blur=25

In week 39 (September 20 - 26, 2015) TAM data of Hindi GEC shows indicates Swaragini moved to No.1 spot, followed by Star's Saath Nibhana Saathiya at No.2, Zee's Kumkum Bhagya at No.3 Udaan at No. 4 and Diya Aur Baati Hum at No.5

exchange4media Staff Oct 3, 2015 9:52 AM

TAM ratings: Colors continues to grow its leadership at No.1 spot; Star Plus' ratings continues to drop?blur=25

In week 38 (September 13 - 19, 2015) of the Hindi GEC Universe TAM data saw Colors retain its lead at the No.1 spot. Star Plus on the other hand saw its ratings continue to decline at No.2 spot

exchange4media Staff Sep 25, 2015 3:01 PM

TAM ratings: Yeh Hai Mohabbatein takes top spot among Hindi GEC shows in week 38?blur=25

In week 38 (September 13 – 19, 2015) according to TAM ratings of Hindi GEC shows, Yeh Hai Mohabbatein moved to No.1 spot, followed by Kumkum Bhagya which dropped to No.2 spot. Colors’ shows Swaragini, Meri Aashiqui Tumse Hi and Sasural Simar Ka occupy No.3, 4 and 5 spots respectively

Aditi Raval Sep 25, 2015 8:43 AM

Meri Aashiqui Tumse Hi displaces Yeh Hai Mohabbatein to take No.2 spot during past month?blur=25

Although Zee’s Kumkum Bhagya has retained the top spot in the last four weeks, there has been a fight for the No.2 spot. Star’s Yeh Hai Mohabbatein has lost its place to Colors’s Meri Aashiqui Tumse Hi

exchange4media Staff Sep 18, 2015 8:00 AM

TAM ratings: Kumkum Bhagya stays on top of ratings chart?blur=25

In week 36 of TAM ratings, (August 30 – September 5, 2015) Zee’s Kumkum Bhagya stayed at No.1 spot, followed by Meri Aashiqui Tum Se Hi and Swaragini of Colors

exchange4media Staff Sep 12, 2015 3:16 PM

DD ratings increase by 58% on the back of new shows?blur=25

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33

Priyanka Mehra Sep 7, 2015 9:22 AM

BARC ratings: Maa TV takes No.1 spot in Telugu market; Bangla channels see ratings drop in week 33?blur=25

In week 33 (August 15 – 21, 2015) BARC data revealed that Sun TV, Zee Marathi, Maa TV and Big Magic Ganga were leading regional markets

exchange4media Staff Aug 31, 2015 7:59 AM

TAM Ratings: Kumkum Bhagya leads in Hindi GEC space in week 34?blur=25

In the Hindi GEC Universe, Kumkum Bhagya saw its ratings grow a high level at the top in week 34 (August 16 - 22, 2015). Yeh Hai Mohabbatein at No.2 on Star Plus spot saw its ratings grow to 3.62 TVRs from 3.4 TVRs the last week

exchange4media Staff Aug 29, 2015 8:31 AM

TAM ratings: Zee TV sees maximum gain in week 33?blur=25

In week 33 of the Hindi GEC Universe, TAM data revealed a spike Zee TV rating. Colors, Life OK and Sony TV too saw a rise in ratings during the week. Star Plus and Sab TV saw a marginal decline in ratings

exchange4media Staff Aug 21, 2015 2:44 PM