ratings
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Industry heads have also opined that a better system can be put in place to ensure such malpractices do not occur

Tasmayee Laha Roy Oct 14, 2020 8:50 AM

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Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity

Ronita Mitra Oct 13, 2020 1:50 PM

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Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy

Sandeep Goyal Oct 13, 2020 9:12 AM

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Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue

Naziya Alvi Rahman Oct 13, 2020 9:01 AM

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Whether it was the landing page issue, TV 9’s "unusual" rise in ratings or the most recent TRP scam, there have been several occasions this year when BARC found itself in a tight spot

exchange4media Staff Oct 12, 2020 9:15 AM

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Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

india today group?blur=25

The Group released a statement. saying that it will consider appropriate legal recourse against BARC for slapping a fine against the channel

exchange4media Staff Oct 10, 2020 9:24 AM

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The latest police investigation into accusations of tampering of BARC data has once again brought the issue of TV measurement into the forefront

exchange4media Staff Oct 9, 2020 8:55 AM

RAM Ratings?blur=25

Radio City and Radio Mirchi maintained their top spots in Bangalore and Kolkata respectively

exchange4media Staff Oct 7, 2020 8:47 AM

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Radio City maintained its lead in Bangalore and Radio Mirchi topped in Kolkata

exchange4media Staff Sep 16, 2020 8:34 AM

RAM Ratings?blur=25

Radio City and Radio Mirchi maintained their leadership positions in Bangalore and Kolkata respectively in the given period

exchange4media Staff Sep 9, 2020 7:50 AM

RAM Ratings?blur=25

Radio City and Radio Mirchi maintained their top spots in Bangalore and Kolkata respectively

exchange4media Staff Aug 27, 2020 8:57 AM

RAM Ratings?blur=25

Radio City and Radio Mirchi maintained top spots in Bangalore and Kolkata respectively

exchange4media Staff Aug 21, 2020 9:17 AM

ram ratings?blur=25

Radio City and Radio Mirchi maintained top spots in Bangalore and Kolkata respectively

exchange4media Staff Aug 13, 2020 8:20 AM

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The GEC genre registered 51% rise in ad volumes in Week 30 compared to Week 23

exchange4media Staff Jul 30, 2020 9:11 AM

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As compared to the previous four weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural grew by 11%

exchange4media Staff Jul 30, 2020 8:51 AM