rashi-bisaria
Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Rashi Bisaria Sep 30, 2016 9:23 AM

Arvind's single-minded pursuit of victory helped AAP win: Ashutosh Gupta

Former Managing Editor of IBN 7 and now spokesperson of AAP, Ashutosh Gupta, at the launch of his second book 'Mukhaute Ka Rajdharma' in Delhi, revealed the reasons behind the AAP win

Rashi Bisaria Feb 19, 2015 8:52 AM

BBC has managed to stay relevant by innovating: Matthew Amroliwala

In his keynote address at exchange4media's NewsNext 2015, Amroliwala, Presenter-Global, BBC World News throws light on the changing face of news reporting, stressing on the need for innovation and change

Rashi Bisaria Feb 2, 2015 8:57 AM

We are the filters for social media and citizen journalism: Andrew Stevens

Stevens, Asia Pacific Editor, CNN talks about importance of professional journalists in the times of citizen journalism, the need to keep re-inventing, expectations from PM Narendra Modi and more...

Rashi Bisaria Dec 26, 2014 8:12 AM

TV News will soon be consumed on non-linear digital devices: Raghav Bahl

Raghav Bahl, founder of Quintillion Media & his wife and Media Director Ritu Kapur talk about the changing face of the media industry, the changing nature of content and why they have chosen to launch a mobile-first platform

Rashi Bisaria Dec 12, 2014 10:34 AM

TV News will soon be consumed on non-linear digital devices: Raghav Bahl

Raghav Bahl, founder of Quintillion Media & his wife and Media Director Ritu Kapur talk about the changing face of the media industry, the changing nature of content and why they have chosen to launch a mobile-first platform

Rashi Bisaria Dec 12, 2014 8:42 AM

BBC is the most re-tweeted news source on Twitter: Naveen Jhunjhunwala

Jhunjhunwala, COO, Indian Operations, BBC Global News talks about Brand BBC, its differentiating factors, its increasing importance in the Indian market and its innovation in content

Rashi Bisaria Nov 28, 2014 9:29 AM

Businessworld becomes the first magazine in India to introduce augmented reality

Using mobile image recognition platform Blippar, readers can avail immersive content, experiencing print as an interactive medium

Rashi Bisaria Nov 24, 2014 8:37 AM

Business should be governed by conscience: Sanjiv Mehta

The CEO and MD of HUL underlined the importance of responsible capitalism in his keynote at the Porter Prize event organised by the Indian Council of Competitiveness in partnership with exchange4media

Rashi Bisaria Sep 30, 2014 8:19 AM

Coke pops open Zero for Indian men

10 years after the product was introduced in the US, Coca Cola finds enough fizz in the jet-setting Indian male market to launch its zero-calorie drink

Rashi Bisaria Sep 22, 2014 8:09 AM

Are brands ready for the big challenge from small towns?

Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets

Rashi Bisaria Sep 9, 2014 8:48 AM

Smart digital plan and micro data key to winning campaigns: Arvind Gupta

Arvind Gupta, Convener and National Head, IT Cell, BJP held the audiences in thrall at the 4th edition exchange4media's CMO League powered by Dainik Bhaskar, with his delivery on 'Connecting with Today's Generation: What CMOs can learn from the BJP election campaign'

Rashi Bisaria Sep 8, 2014 8:00 AM

Establishing digital as a brand building medium is a huge priority for Google: Rajan Anandan

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria Jun 27, 2014 10:03 AM

Lenovo smartphones have achieved 100% growth every quarter: Sudhin Mathur

A portfolio of 14 smartphones, Ranbir Kapoor as brand ambassador, local and national distribution tie-ups & presence in over 5000 outlets in over 120 towns will ensure wider reach, says Sudhin Mathur, Director, Smartphones, Lenovo

Rashi Bisaria Jun 15, 2014 9:51 AM

We are now being thought of as a marketing platform: Kirthiga Reddy

We are helping brands reach the right audience with the right message at scale. Brand messages in the news feed are competing with messages from friends, says the Head of Facebook India

Rashi Bisaria May 22, 2014 8:56 AM

India has so much the rest of the world can learn from in the digital sphere: Jim Elms

In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business

Rashi Bisaria Oct 4, 2013 8:57 AM

Mobile can reach all media dark areas of the country: Arun Sharma

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:27 AM

Mobile can reach all media dark areas of the country: Arun Sharma

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:26 AM