MakeMyTrip unveils its new campaign to tap offline hotel booking segment with Alia Bhatt & Ranveer Singh?blur=25

The new campaign uses the element of humour to highlight the benefits of online hotel booking in an attempt to shift consumers from offline to online. This is in line with the company’s aggressive efforts to tap into the hotel booking segment where they currently hold 25 % market share and 54% in online flight booking segment

Madhuwanti Saha Mar 21, 2016 7:49 AM

How effective are celebrity influencers in brand promotion??blur=25

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

Madhuwanti Saha Feb 26, 2016 8:13 AM

MakeMyTrip ropes in Ranveer Singh, Alia Bhatt be the new brand ambassadors?blur=25

MakeMyTrip has signed the duo to be the face of the brand as it embarks on new phase of growth to catalyze offline to online travel booking behaviour

exchange4media Staff Feb 20, 2016 7:40 AM

Ranveer Singh associates with Catchnews?blur=25

Catchnews, is betting on new ways to tell stories. Now, popular actor Ranveer Singh who epitomizes the bright, buzzing but always busy new young reader associates with Catchnews

exchange4media Staff Jan 11, 2016 7:55 AM

Marico ropes in Ranveer Singh as Brand Ambassador of Set Wet Deodorants?blur=25

Marico has announced the signing of Ranveer Singh as the brand ambassador for the Set Wet deodorant portfolio who will now further drive the philosophy of ‘Sada Sexy Raho’

exchange4media Staff Dec 8, 2015 2:16 PM

Ranveer Singh teams up with Durex to 'Do The Rex'?blur=25

Durex's digital campaign featuring brand ambassador Ranveer Singh, goes off the beaten track, with a unique dance move - the Rex

Sonam Gulati Apr 25, 2014 9:02 AM

Maxus and Tata Tea tap the power of 49, pre-General Elections?blur=25

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff Feb 17, 2014 8:31 AM