Getit Infomedia's AskMe takes the digital-first route for latest campaign?blur=25

Designed by Ignitee Digital, the campaign featuring Ranbir Kapoor in has clocked half a million views in just one day. The campaign was launched on digital first and television is set to follow soon

exchange4media Staff Jul 5, 2014 10:04 AM

Lenovo smartphones have achieved 100% growth every quarter: Sudhin Mathur?blur=25

A portfolio of 14 smartphones, Ranbir Kapoor as brand ambassador, local and national distribution tie-ups & presence in over 5000 outlets in over 120 towns will ensure wider reach, says Sudhin Mathur, Director, Smartphones, Lenovo

Rashi Bisaria Jun 15, 2014 9:51 AM

Pepsi fires Ranbir Kapoor, scouts for new Pepsi IPL interns?blur=25

A snazzy digital campaign creates high online buzz by asking audiences if they can be 'That Pepsi Intern' and take Kapoor's place at Pepsi IPL

Sonam Gulati Apr 14, 2014 8:06 AM

Mediacom wins media mandate for Tata Docomo?blur=25

The win comes on the back of a multi-agency pitch that took place in January in Delhi. Lodestar UM is the incumbent agency on the account

Priyanka Mehra Apr 3, 2014 8:04 AM

Star Gold announces high profile movie acquisitions for 2014?blur=25

The network has strengthened its movie library by acquiring anticipated films of Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

exchange4media Staff Mar 4, 2014 6:32 PM

Tata Docomo on the lookout for media partner?blur=25

The initial round of the multi-agency pitch took place in Delhi earlier this week. Lodestar UM is currently handling the media duties for the brand. Tata Docomo has also called for a creative pitch

Priyanka Mehra Jan 31, 2014 9:44 AM

Philips joins hands with MTDC to light up Gateway of India on Jan 24?blur=25

The #MumbaiInANewLight campaign invites people to suggest ideas that can make Mumbai better & brighter at night. MTDC & Philips will also live stream the lighting of the iconic monument on various platforms

exchange4media Staff Jan 21, 2014 1:37 PM

Why brands love Ranbir Kapoor??blur=25

The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility in the hyper-competitive market

Twishy Jan 9, 2014 9:00 AM

BlackBerry parts ways with Alicia Keys?blur=25

The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10 platform

Abhinna Shreshtha Jan 6, 2014 7:52 AM

Ranbir Kapoor dunks into the Oreo family?blur=25

This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand

Twishy Dec 9, 2013 8:17 AM

BlackBerry sets festive offers as market share falls?blur=25

BlackBerry has announced a number of offers on its high-end products & BlackBerry World apps, expecting to attract larger set of potential users, including the urban youth

Abhinna Shreshtha Dec 4, 2013 8:57 AM

Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head?blur=25

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles

Priyanka Nair Sep 6, 2013 7:46 AM

Jabong: A digital success or a marketing faux pas??blur=25

exchange4media takes a look at Jabong’s brand communication and decodes the fashion portal’s strategy of giving digital 90 per cent share in its marketing pie

Saloni Surti May 27, 2013 8:15 PM

BlackBerry launches Z10 with five-phased marketing push?blur=25

Discussions with global advocates, using digital medium, providing first-hand experience, RIM has "invested disproportionate time & money in the campaign"

Priyanka Mehra Feb 26, 2013 8:11 PM

BlackBerry signs on Ranbir Kapoor?blur=25

Kapoor will endorse BlackBerry products across various platforms and will also feature in upcoming multimedia ad campaigns in India

exchange4media Staff Dec 22, 2012 8:57 PM

Hero: From emotions to adventure?blur=25

The Hero TVC has scale, great production value and is well shot but the purpose of the ad is missing, say creative honchos

Twishy Oct 12, 2012 9:18 PM

Reporter’s Diary: Being Bollywood...?blur=25

Reporter Priyanka Nair talks about her transition from a mere Bollywood film buff to an expert eye on films as a marketing and branding medium

Priyanka Nair Sep 22, 2012 9:22 PM

Barfi takes in-serial tie-ups a notch higher with Zee TV?blur=25

Ranbir Kapoor starred in three Zee TV fiction shows – Hitler Didi, Phir Subah Hogi & Punar Vivaah – to promote Barfi

Synjini Nandi Sep 14, 2012 8:24 PM

Ranbir Kapoor and MS Dhoni team up for Pepsi?blur=25

Pepsi, one of the global sponsors of ICC World Twenty20 2012 Sri Lanka, celebrates the way fans watch & enjoy T20 cricket with new TVC

exchange4media Staff Sep 3, 2012 8:15 PM

Pepsi to boost football’s growth in cricket-crazy India?blur=25

After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India

Deepika Bhardwaj Apr 4, 2012 9:54 AM