ranbir-kapoor
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Senior Director-Marketing at Flipkart says that personalisation in marketing will be a huge game-changer in the future

Dolly Mahayan Aug 6, 2018 8:50 AM

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According to reports, his new fee is upwards Rs 6 crore per day for commercials

exchange4media Staff Jul 25, 2018 4:36 PM

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The Ranbir Kapoor starrer spent 60% of the marketing budget on digital; the teaser crossed 30 mn+ mark in two days on Google

Neethu Mohan Jul 3, 2018 8:58 AM

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The ‘Flipkart Fashion- India Ka Fashion Capital’ campaign has been conceptualised by Lowe Lintas, Bangalore.

exchange4media Staff Jun 29, 2018 4:03 PM

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This was the crux of the marketing narrative and Fox Star Studios spent 60% of media spends on digital

Sonam Saini Jun 27, 2018 9:01 AM

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The much-awaited biopic on Sanjay Dutt’s life will hit the theatres on June 29 but the Internet world is already in awe of actor Ranbir Kapoor

Dolly Mahayan Jun 1, 2018 8:58 AM

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The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha May 26, 2018 10:08 AM

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Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

exchange4media Staff May 21, 2018 4:50 PM

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Ad focuses on customer friendly features like eCash and airfare-drop protection through Bollywood music

exchange4media Staff Mar 14, 2018 8:52 AM

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The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi

exchange4media Staff Nov 23, 2017 10:20 AM

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The campaign aims to highlight the effects of using wrong light on performance of people whether at home or offices. The ad film adheres to the brand’s image.

exchange4media Staff Sep 12, 2017 8:59 AM

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Rupa & Co launches two new TVCs for premium innerwear brands, Macroman and Macrowoman

exchange4media Staff Jul 18, 2017 7:44 AM

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Online travel portal Yatra.com, Cox & Kings and others are increasingly associating with big-budget Bollywood movies and stars

Misbaah Mansuri Jul 12, 2017 8:11 AM

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As Yatra is on a mission to revolutionise online travel bookings with its innovative offerings, CMO Vikrant Mudaliar tells us why it is the only site one needs for everything related to travel

Samarpita Banerjee Jun 30, 2017 8:31 AM

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT?blur=25

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

Venkata Susmita Biswas May 16, 2017 7:52 AM

Airbnb launches 'Ae Dil Lets Airbnb' social media contest?blur=25

The ‘Ae Dil Lets Airbnb’ contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London or Paris, including local recommendations from the stars such as Ranbir Kapoor’s favourite restaurant and Karan Johar's preferred cafes and insider shopping spots

exchange4media Staff Oct 22, 2016 10:24 AM

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit??blur=25

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Sarmistha Neogy Aug 30, 2016 8:07 AM

How effective are celebrity influencers in brand promotion??blur=25

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

Madhuwanti Saha Feb 26, 2016 8:13 AM

Saavn launches new campaign, ‘Overdrive’ with Ranbir Kapoor?blur=25

The campaign will be Saavn's most expansive to date, with an integrated television campaign in India, the U.S., U.K., U.A.E, and Australia and digital, out-of-home, radio, and theatrical campaign in India

exchange4media Staff Nov 28, 2015 8:14 AM

Single or multiple celebrity endorsers: What works better for a brand??blur=25

Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning?

Sarmistha Neogy Aug 24, 2015 8:36 AM