Pitch panel?blur=25

At a panel discussion on ‘Where Business, Diversity And Storytelling Collide’, industry experts talk about the changing dimension of content

exchange4media Staff Apr 27, 2019 9:29 AM

Deciding women consumers?blur=25

Industry experts from Hindustan Times Digital Streams, Schwarzkopf, McCann, Reboot and others on whether brands and marketers are catering to the ‘woman consumer’ just right

exchange4media Staff Oct 29, 2018 8:47 AM

Guest Column: The native has arrived, but we are far from home: Rameet Arora?blur=25

The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editorial

Rameet Arora May 2, 2017 8:42 AM

The secret behind Zomato's new flavour?blur=25

The new look of the restaurant search platform, and its new logo is a celebration of the passion for food in the 17 countries that it covers, say Deepinder Goyal, Founder

Priyanka Mehra Oct 22, 2014 9:02 AM

Rameet Arora joins Zomato as CMO?blur=25

Rameet Arora had recently put in his papers as Senior Director, Corporate Communication, Menu Management at McDonald's India

Priyanka Mehra Sep 3, 2014 8:14 AM

Rameet Arora bids adieu to McDonald's India?blur=25

Arora who leverages nearly two decades of experience in marketing and advertising put in his papers as Senior Director (Corporate Communication, Menu Management at McDonald's India - HRPL)

Priyanka Mehra Jul 30, 2014 9:17 AM

Can OneIndia live up to advertisers' expectations??blur=25

Advertisers feel that the platform is a great initiative and will help them expand their footprint. With cost advantage being offered, this alliance has been getting positive response

Abid Hasan Apr 10, 2014 9:22 AM

Guest Column: Predictive personalisation - offering customers what they want?blur=25

Gaining a better understanding of customer preferences can enable the delivery of personalised services that will lead to greater customer satisfaction, says McDonald's Rameet Arora

Rameet Arora Oct 11, 2013 3:34 PM

"OOH remains un-calibrated, un-measured & difficult to harness"?blur=25

It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora

Priyanka Nair Jul 19, 2013 8:14 AM

McDonald’s lures consumers on the go for McEgg burger?blur=25

Executed by Milestone Brandcom, the OOH campaign was spread across 350 touch points and covered over 132,000 square feet of vinyl in nine cities

exchange4media Staff Sep 4, 2012 5:44 AM

Milestone Brandcom spices up McDonald’s outdoor play?blur=25

Burning billboards, branded fire extinguishers, tent cards in chilly sacks – McDonald’s outdoor campaign for its latest spicy offering is talk of the town

Priyanka Nair Jun 8, 2012 8:19 PM

Reach or frequency, radio on the run?blur=25

Broadening the reach and planning for radio has been very much on the cards for all radio players, now the major concern is where this medium figures in clients’ media mix...

Tasneem Limbdiwala May 27, 2011 8:43 AM

Guest Article: Radio today – Come a long way; a long way to go, says Rameet Arora, McDonald’s India?blur=25

On the eve of the Phase III FM expansion, Rameet Arora, Senior Director, McDonald's India - South & West has a wish list for radio – continuous innovation, research that’s reliable and higher standards; an industry that takes itself more seriously; more advertiser confidence; and a lot more creativity.

Rameet Arora Oct 5, 2010 8:23 AM