Star ReImagine Awards?blur=25

The jury evaluated and discussed over a hundred campaigns by various brands that were showcased during VIVO IPL 2019 broadcast on the Star Sports network and Hotstar

exchange4media Staff May 14, 2019 7:44 PM


Rama Bijapurkar, one of India’s most well-known management and marketing consultants, says that creating consumer value should be the holy grail for organizations and brands

exchange4media Staff Aug 17, 2017 7:37 AM

Kirthiga Reddy tops the list of IMPACT's 50 Most Influential Women 2015?blur=25

Kirthiga Reddy, Managing Director, Facebook India, leads the high-powered women in IMPACT's 50 Most Influential Women in media, marketing and advertising in 2015

exchange4media Staff Mar 19, 2015 9:04 PM

You are marketing to a hyper competitive, dog-eat-dog generation : Rama Bijapurkar?blur=25

Marketers should be equipped to face monster consumers in form of arrived and privileged youth as well as youth that has arrived with struggle in a fiercely competitive world, says Rama Bijapurkar, market research consultant and author

Aditi Raval Jun 12, 2014 8:26 AM

Brands are not leveraging all the opportunities that the new India offers: Rama Bijapurkar?blur=25

Speaking exclusively at the IMPACT Top 50 Most Influential Women, the highly regarded market strategy consultant raised insightful questions on changing consumer behaviour&what this bodes for marketers &brands alike

Abhinna Shreshtha Mar 20, 2014 9:06 AM

Rama Bijapurkar to speak at the unveiling of IMPACT Top 50 Most Influential Women today?blur=25

Highly regarded market strategy consultant and acclaimed business author, Bijapurkar will speak on 'Catching up with the consumer' exclusively at the third edition of IMPACT Top 50 Most Influential Women

exchange4media Staff Mar 19, 2014 9:50 AM

"Quarter Se Quarter Tak mentality will no longer help marketers"?blur=25

Industry experts stress that it is time to focus on qualitative marketshare rather than quantitative & that marketers need to understand how the Indian consumer is changing

Abhinna Shreshtha Dec 20, 2013 9:02 AM

"Despite all talk of customer-centricity, most firms remain woefully product-centric"?blur=25

Success is measured by product units sold. In all this product-fixation, the customer is lost, says renowned marketing strategy expert Niraj Dawar

Priyanka Mehra Dec 18, 2013 9:16 AM