rajiv-saxena
OOH looks for exciting H2'16 as festive season kicks in?blur=25

The advent of Ganesh Chaturthi usually announces the start of the festival season, which is what usually pushes advertising spends in the second half of the year. This year, according to outdoor experts we spoke with, the outdoor industry has faced tough competition as advertisers look at new mediums like digital to talk to clients

exchange4media Staff Sep 5, 2016 8:02 AM

4G, E-com will hold key- growth for OOH in 2016?blur=25

The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.

Abhinn Shreshtha Jan 18, 2016 8:43 AM

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015?blur=25

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff Dec 23, 2015 9:45 AM

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015?blur=25

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff Dec 23, 2015 8:40 AM

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends?blur=25

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

Abhinn Shreshtha Oct 28, 2015 8:15 AM

Monsoon to put a dent in OOH revenues??blur=25

The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years

Abhinn Shreshtha Jun 17, 2015 8:12 AM

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'?blur=25

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

Increase in GST worries OOH players?blur=25

The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes

Abhinn Shreshtha Mar 12, 2015 8:43 AM

Technology developments will be key for OOH in 2015?blur=25

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and

Abhinn Shreshtha Jan 7, 2015 7:52 AM

OOH rides the State Elections wave; revenues put a dent in the spirit?blur=25

Lok Sabha Elections, in many ways, heralded 'good times' for the OOH sector but the upcoming Maharashtra State Elections is a time for mixed feelings for OOH agencies

Abhinn Shreshtha Oct 13, 2014 7:59 AM

Slow start to festive OOH advertising?blur=25

Despite optimism in the market, brands approach the season cautiously in election year. Experts however, foresee robust spends on OOH coming in

Abhinn Shreshtha Aug 29, 2014 8:09 AM

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players?blur=25

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition

Abhinn Shreshtha Jul 29, 2014 7:56 AM

OOH sector welcomes the Budget as positive and balanced?blur=25

Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastructure development

Abhinn Shreshtha Jul 18, 2014 8:19 AM

Tax reforms, investments part of Budget wish list for OOH industry?blur=25

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation

Abhinn Shreshtha Jul 2, 2014 8:40 AM

Mobile OOH needs Government support to grow, say experts?blur=25

Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a look at what went

Abhinn Shreshtha Jun 23, 2014 8:37 AM

OOH industry buoyant after landmark NDA win?blur=25

A historic Modi-led win instills a general sense of optimism among India Inc, with brands loosening purse strings to boost advertising industry. OOH experts take account

Abhinn Shreshtha May 27, 2014 8:02 AM

20% hike in licence fees by BMC is illogical: Rajiv Saxena?blur=25

The MD of Blue Ocean Media voices his concerns over the increase in licensing rates, the need for better legislation and out-of-the-box thinking in the OOH sector

Abhinna Shreshtha Feb 25, 2014 8:22 AM

OOH agencies cautiously optimistic about 2014?blur=25

With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities

Abhinna Shreshtha Jan 9, 2014 8:48 AM

Go outdoor this festive season, experts urge brands?blur=25

Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season

Priyanka Nair Sep 23, 2013 8:11 AM

Rs 300 cr election bonanza expected for outdoor industry?blur=25

As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr

Priyanka Nair Aug 22, 2013 8:54 AM