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Cabvertising generates captive audiences for brands: Rajiv Kr Vij?blur=25

Cabs spend 10-14 hrs on road and travel 200 kms everyday, helping brands communicate their message effectively, says the CEO of Carzonrent

Priyanka Nair Apr 15, 2013 7:42 PM

Leading marketers crack the outdoor advertising code?blur=25

Rajiv Kr Vij, Karan Kumar, Madhumita Dutta & Bharat Dhuppar share their expertise on how brands can optimally leverage the OOH medium

Priyanka Nair Mar 5, 2013 7:53 PM

Get smart: Learn how brands can beat the outdoor game?blur=25

Apt location choice, media format and right targeting can ensure maximum effectiveness on outdoor, share industry experts

Priyanka Nair Feb 27, 2013 8:28 PM